Alberni entrepreneurs help artists get the gist of marketing

GYST Business launches Kickstarter campaign to raise $18,000 to produce business kits

Carrie Furness of GYST Business shows the business kit she has created to help artists better market their artwork. Furness and her partner Brian Doran are hoping a successful Kickstarter campaign will give them the resources needed to make the kits.




Port Alberni entrepreneurs Carrie Furness and Brian Doran want to help artists get their sh*t together when it comes to marketing their artwork.

Furness and Doran—who own and operate L7 Framing on Bishop Avenue—have created a kit called Get Your Sh*t Together designed to help artists develop marketing plans to sell their work. They have an online crowdfunding site through Kickstarter and say they must raise $18,000 by April 2 to make the project viable. Kickstarter is an all-or-nothing crowdfunding site.

Furness was working as a picture framer in Prince Edward Island in 1989 when she noticed how many artists she met had trouble selling their art.

When she returned to British Columbia a number of years later she debated whether to open her own picture framing store, and whether to help artists by giving them advice on business.

She and husband Brian decided to take the plunge and in 2008 opened L7 Picture Framing in their home on Bishop Avenue at Johnston Road.

And just like in PEI, Alberni Valley artists have been coming to Furness asking for marketing advice.

“It bothered me to see so much talent go to waste,” she said. “The talent here is remarkable: that’s why I started GYST Business, and dedicated the first volume to artists.”

Furness spent two years writing and creating the GYST Business Kit after holding a successful seminar on art marketing at Char’s Landing.

“We’ve done their target market, their customer base. We know where to promote the artwork and give (artists) ideas where to market their artwork.”

Having relevant and necessary information all in one place prevents the tedious task of hours on the computer researching, says Furness. “It can also keep artists motivated and help them to perform better for various projects.”

The kit, enclosed in a leather-bound ringed binder, is divided with tabs into categories such as events, contacts, inventory and a calendar.

It includes a fill-in-the-blank commission agreement and perforated receipts, and each section is refillable.

“It’s like having a portable desk,” says Doran.

If the artist kit is successful, Furness and Doran have three others for different livelihoods lined up, including one for musicians.

For more information, go online to kickstarter.com and search GYST business kits. Those interested in the kits have until April 2 to back the project. There is also a website at gystbusiness.ca.

editor@albernivalleynews.com

twitter.com/alberninews

facebook.com/albernivalleynews

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Alberni floor curlers win tournament in Nanoose Bay

Four teams from Port Alberni compete on the road

Award-winning documentary shares the modern story of Huu-ay-aht First Nations

Broadcast premiere of documentary will take place in Port Alberni on Jan. 29

Australian investigators head to C-130 plane crash site

B.C. gov’t makes statement, sends condolences to Coulson Aviation

UPDATED: Tofino-Ucluelet highway to open from 8 a.m. to noon on Saturday before shutting down for 24 hours

Vehicles will be screened at the Tofino/Ucluelet junction and at Sproat Lake.

‘Presumptive case’ of coronavirus in Canada confirmed by Ontario doctors

Man in his 50s felt ill on his return to Canada from Wuhan, China

VIDEO: Drone footage shows extent of damage in Highway 4 rockslide

Tofino, Ucluelet still cut off from rest of the island, as crews work to repair roadway

People knowingly take fentanyl so make policy changes to reduce harm: B.C. study

Dr. Jane Buxton, an epidemiologist at the centre, says drug users need more resources,

‘My heart is going to bleed’: Bodies brought back to Canada following Iran plane crash

Remains of Sahar Haghjoo, 37, and her eight-year-old daughter, Elsa Jadidi, were identified last weekend

UBC grad and sister killed in Iran plane crash had bright futures ahead, close friend says

Asadi-Lari siblings Mohammad Hussein and Zeynab were two of 57 Canadians aboard downed Flight PS752

BCLC opens novelty bet on Harry and Meghan moving to the west coast

Meanwhile, real estate agency points to four possible homes for the family

Canada slips in global corruption ranking in aftermath of SNC-Lavalin scandal

The country obtained a score of 77, which places it at the top in the Americas

Wuhan bans cars, Hong Kong closes schools as coronavirus spreads

Hong Kong leader Carrie Lam said her government will raise its response level to emergency, highest one

Most Read