Canadian households with streaming TV expected to eclipse cable, satellite next year: report

Report predicts 32% of households will not have a traditional TV subscription by end of next year

The Netflix app is shown on an iPad in Baltimore on March 19, 2018. (THE CANADIAN PRESS/AP, Patrick Semansky)

The number Canadian households paying for at least one streaming video service will eclipse traditional TV subscribers for the first time next year, predicts an annual report on consumer habits.

Convergence Research Group says the growing popularity of an array of streaming options — ranging from Netflix and Crave to sports platform DAZN (pronounced da-zone) — is leading to a gradual shift in where viewers invest their entertainment dollars.

READ MORE: Apple announces its long-awaited streaming TV service

While many households subscribe to both options, the report estimates that about 32 per cent of Canadian households will not have a traditional TV subscription by the end of next year — an increase of about two percentage points from 2018.

Convergence Research president Brahm Eiley said the Canadian adoption of streaming offerings has been slower than in the United States, in part because Canadian audiences have less than half the streaming options Americans do.

Traditional outlets, particularly cable TV and satellite across Canada, have seen a downturn in subscribers of roughly two per cent each year since 2015, the report says.

Last year, Canadian TV subscribers declined by 204,000, and another 253,000 cancellations are expected this year, the report says.

The report also estimates that Canadian revenue for streaming video services grew 33 per cent to $1.12 billion, with forecasts on track for it to reach $1.51 billion in 2019.

The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

BCHL: Battle for Bulldogs’ roster spots heats up as main camp begins

Alberni Valley’s new head coach will get his first look at revamped Jr. A hockey team

BCHL: Alberni Valley Bulldogs add experience to blueline

Jimmy Rayhill commits to Bulldogs as main training camp set to start Aug. 19

Port Alberni cadet learns outdoor skills at Vernon camp

Outdoor skills some of leadership learning activities at annual summer camp

Vandals break windows in Port Alberni heritage train cars

Damage in the thousands of dollars, says Industrial Heritage Society

70 years of lifting: Canadian man, 85, could cinch weightlifting championship

The senior gym junkie is on track to win the World Masters Weightlifting championship

U16 B.C. fastpitch team named national champs

Girls went undefeated at national tournament in Calgary

Advocates ‘internationalize’ the fight to free Raif Badawi from Saudi prison

Raif Badawi was arrested on June 17, 2012, and was later sentenced to 1,000 lashes and 10 years in jail for his online criticism of Saudi clerics

RCMP, search crews hunt for 4-year-old boy missing near Mackenzie

George went missing early Saturday afternoon

Canadian entrepreneurs turning beer byproduct into bread, cookies and profits

Some breweries turn to entrepreneurs looking to turn spent grain into treats for people and their pets

Canada ‘disappointed’ terror suspect’s British citizenship revoked

Jack Letts, who was dubbed “Jihadi Jack” by the U.K. media, has been detained in a Kurdish prison for about two years

Chrystia Freeland condemns violence in Hong Kong, backs right to peaceful assembly

There have been months of protests in the semi-autonomous region

B.C. VIEWS: Log exports and my other errors so far in 2019

Plastic bags, legislature overspending turn out differently

Most Read