When did you last sit and read a newspaper? (Wiki Commons)

Don’t stop the presses: Report finds Canadian newspaper readership at all-time high

88% of Canadians read newspapers every week, highest since first Newspapers 24/7 Report in 2012

In the midst of continued discussion and debate about the state of Canadian media, the seventh annual Newspapers 24/7 Report has found that readership of Canadian newspapers is at an all-time high.

According to the survey, 88 per cent of Canadians read a newspaper, either in print or online, at least once a week — a three-per-cent increase from the inaugural study conducted in 2012.

READ MORE: B.C. reporter calls out immigration photo on social media as fake news

“Given heightened levels of global mistrust, we’re seeing a clear and continued affinity for the reliable reporting that newspapers provide,” said News Media Canada chair Bob Cox. “Newspapers continue to be the go-to source for credible, trusted and independent news, in both print and digital formats.”

The report is an annual benchmark of Canadian newspaper readership conducted by Totum Research on behalf of News Media Canada, an association of the Canadian news media industry.

Unsurprisingly, digital newspaper readership continues to increase year over year. The 2019 report found that 83 per cent of newspaper readers are accessing at least some of their newspaper content online.

However, most of these readers are using that digital content to supplement – not replace – readership of a print edition. In total, 52 per cent of newspaper readers access newspaper content from both print and online sources.

“This year’s research clearly demonstrates that both print and digital newspaper sources play a unique and distinct role in the lives of Canadians,” said Totum Research president Claude Heimann. “For example, it’s clear that people like to start their day with the comprehensive and in-depth reporting of a print newspaper, and then stay up-to-date on breaking news on digital as the day progresses.”

READ MORE: Ban lifted on name of girl killed at Abbotsford school after Black Press challenge

The report said most print reading happens early in the day, while digital reading is more consistent from morning to night.

Finally, the research specifically looked at the newspaper reading habits of younger Canadians. And while millennials have been blamed for the death of everything from mayonnaise to department stores, newspapers appear to have avoided that curse: 88 per cent of millennials read them weekly, accessing the content primarily through their mobile phones.

The Newspapers 24/7 study was conducted in February 2019, through an online survey of 800 Canadians. The margin of error is plus-or-minus 3.5 per cent at the 95-per-cent confidence level.

RELATED: Canadians struggle to distinguish between real and fake news, survey says

Like us on Facebook and follow us on Twitter

Just Posted

Vancouver Island teen with viral video headlining first concert

Lauren Spencer-Smith, formerly of Port Alberni, has been recording new songs

Port Alberni beach closed due to high bacterial count

Island Health has closed Canal Waterfront Park on the Alberni Inlet to… Continue reading

Port Alberni RCMP identify suspect in locker room thefts

Multiple complaints came in about thefts from Echo Centre lockers

Logging truck accident briefly closes Franklin River Road near Port Alberni

A single vehicle rollover involving a logging truck temporarily closed Franklin River… Continue reading

Sports shorts: camps for kids, BC lawn bowling finals in Port Alberni

Lawn bowling BCs Port Alberni Lawn Bowling Club will host the provincial… Continue reading

Rents in most Canadian cities are unaffordable for lower-income earners: study

Roughly one-third of households, or 4.7 million, are renters

B.C. government seeks advice on reviving Interior forest industry

Public website opens as meetings start with community leaders

Film features Chez Monique, an off-the-grid restaurant on West Coast Trail in B.C.

“The story we are trying to share is of the loving haven they created and sustained for decades.”

Psychics, drones being used to search for missing Chilliwack woman with dementia

Drones, psychics, dogs and more have been employed to help find Grace Baranyk, 86

Scheer on Trump: It’s ‘offensive’ to question the family background of critics

Trump is being called a racist for saying that the four congresswomen should go back where they came from

Instagram expands Canadian pilot removing ‘like’ counts to more countries

Social media giant plans to roll out the test in Australia, New Zealand, Brazil, Japan, Italy and Ireland

Man involved in beating and tasering over a drug debt to be sentenced in Nanaimo

Colin Damen Gary Lamontagne pleaded guilty to charges, including aggravated assault

Pamela Anderson adds star power to B.C. Green Party town hall

Celebrity attended Nanaimo meeting with representatives from U.S.-based environmental group

Olympic softball qualifier gets $150K boost from provincial government

2019 Americas Qualifier to be held in Surrey from Aug. 25-Sept. 1

Most Read