Phone app connects driver and passenger in ride sharing systems. (Wikimedia Commons)

Phone app connects driver and passenger in ride sharing systems. (Wikimedia Commons)

Ride-share pioneer drives up quietly to B.C. battleground

Lyft approaches B.C. without Uber bombast, eyes small towns

Ride-hailing pioneer Lyft has made its first move outside the U.S. with service in Toronto, and it approaches B.C. with an effort to cool the political battle over the taxi monopoly that has carried on past the spring election.

The NDP minority government has backed away from its election promise to introduce ride-hailing service by the end of 2017, prompting opposition MLAs to label Transportation Minister Claire Trevena the “minister of taxis” for stalling an update of B.C.’s regulations.

RELATED: Pre-election promise to introduce ride sharing

Uber has made most of the headlines in Metro Vancouver, signing up drivers and sparking accusations it wants to set prices below Passenger Transportation Board rates for the last big city in North America without ride-hailing services. Vancouver-based Flok and other startups are working around what amounts to a taxi monopoly with many complaints of poor service.

Chelsea Wilson, Lyft senior policy communications manager, visited Victoria last week. In an interview with Black Press, she stressed the company’s strategy to extend the options available to city dwellers.

“We don’t see ourselves as competing with any existing industry,” Wilson said. “We view it as competing with personal car ownership. And we believe we complement and supplement the existing options of the city, whether that’s taxis or transit.”

While big cities can have a variety of traditional and smartphone-based options, Lyft has moved on since it started in 2012 to include smaller communities.

“We just moved in the States from launching city by city to turning on entire states,” Wilson said. “That means we have coverage in dense urban centres but also more rural areas, and it’s a service that operates very well in rural areas. It’s not a full-time job for most people. Eighty per cent of our drivers drive 15 hours a week or less.”

Like other services, Lyft is emphasizing its safety measures, including background checks for drivers and GPS tracking of cars so people can track the movements of friends and relatives using the service.


@tomfletcherbc
tfletcher@blackpress.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Two ambulances and a medevac helicopter are on scene at Taylor River Flats rest area on Highway 4 due to a serious motor vehicle incident. (PHOTO COURTESY MAGGIE BROWN)
Highway 4 reopens after accident at Taylor River Flats

Multi-vehicle crash had closed highway to west coast

Robert Gunn of Alberni Climate Action loads garbage discovered in the Alberni Inlet around Cous Creek into his canoe during a recent ocean shoreline cleanup. (SUBMITTED PHOTO)
Alberni Climate Action group creates NIC scholarship

Students attending college full time may apply through NIC

The Rollin Art Centre is holding children’s art camps this summer. (SUBMITTED PHOTO)
ARTS AROUND: Celebrate art in the garden

Rollin Art Centre will host art event on Saturday, June 26

The King Edward Liquor Store sponsored the Alberni Golf Club’s event on June 13. From left to right are Ken Porteous (manager of the King Edward Liquor Store) and Alberni Golf Club Members Don MacGowan, John Robbins and Wayne Cheveldave. (SUBMITTED PHOTO)
ALBERNI GOLF: Doug Cheetham records hole in one

Next Sunday is an open day with the best gross and the best net up for grabs

Francine Cunningham is an award-winning Indigenous writer, artist and educator. (SUBMITTED PHOTO)
Electric Mermaid online event hosts panel of Indigenous writers

Event takes place through Char’s Landing in Port Alberni

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

House Majority Whip James Clyburn, D-S.C., center left, reaches over to Rep. Maxine Waters, D-Calif., joined by Speaker of the House Nancy Pelosi, D-Calif., center, and members of the Congressional Black Caucus as they celebrate the Juneteenth National Independence Day Act that creates a new federal holiday to commemorate June 19, 1865, when Union soldiers brought the news of freedom to enslaved Black people after the Civil War, at the Capitol in Washington, Thursday, June 17, 2021. It’s the first new federal holiday since Martin Luther King Jr. Day was created in 1983. (AP Photo/J. Scott Applewhite)
Biden to sign bill making Juneteenth a federal holiday

New American stat marks the nation’s end of slavery

Athena and Venus, ready to ride. (Zoe Ducklow - Sooke News Mirror)
Goggling double-dog motorcycle sidecar brings smiles to B.C. commuters

Athena and Venus are all teeth and smiles from their Harley-Davidson sidecar

Kimberly Bussiere and other laid-off employees of Casino Nanaimo have launched a class-action lawsuit against the Great Canadian Gaming Corporation. (Chris Bush/News Bulletin)
B.C. casino workers laid off during pandemic launch class-action lawsuit

Notice of civil claim filed in Supreme Court of B.C. in Nanaimo against Great Canadian Gaming

John Kromhoff with some of the many birthday cards he received from ‘pretty near every place in the world’ after the family of the Langley centenarian let it be known that he wasn’t expecting many cards for his 100th birthday. (Special to Langley Advance Times)
Cards from all over the world flood in for B.C. man’s 100th birthday

An online invitation by his family produced a flood of cards to mark his 100th birthday

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

FILE – Nurse Iciar Bercian prepares a shot at a vaccine clinic for the homeless in Calgary, Alta., Wednesday, June 2, 2021. THE CANADIAN PRESS/Jeff McIntosh
B.C. scientists to study effectiveness of COVID vaccines in people with HIV

People living with HIV often require higher doses of other vaccines

Most Read