There is a cosy corner in The Brick where people can cuddle up to the store’s newest mascot while helping children who have to spend time at BC Children’s Hospital.
The Brick has been selling miniature cuddly versions of Brickley, the store’s mascot, since the beginning of November.
Brickley costs $19.95 and all proceeds go to the Children’s Miracle Network, on behalf of the BC Children’s Hospital.
People are able to make other miscellaneous donations as well, Hamilton said.
The Port Alberni store would like to collect at least $1,500; The Brick nationally will match all funds raised to a total of $100,000.
Raising funds to help others is in the chain’s culture, says Hamilton. “We’ve chosen two major charitable organizations: one is Breakfast for Learning and the other is Children’s Miracle Network. They’re both helping kids in need.”
The Brick in Port Alberni has raised funds for Breakfast for Learning in the past, but this is the first year with the Children’s Miracle Network, Hamilton said. “For Breakfast for Learning we’ve raised about $1,500.”
Brickley Bears will be available at the store on upper johnston Road until February.