Ozzie Jurrock. Photography by Lia Crowe

The Visionary

Ozzie Jurrock wrote the book on real estate

  • May. 7, 2021 7:30 a.m.

– Story by Joe Leary Photography by Lia Crowe

He is featured in Who’s Who in Canada,

Who’s Who in America, BC and the US, as well as Louis Rukeyser’s Who’s Who. But the name Ozzie Jurock is synonymous with real estate. Ozzie has played a vital part in leading the real estate ranks over the years, including taking on roles as president of Royal LePage Canada and Royal LePage Asia, based in Taiwan.

He’s been chairman and CEO of NRS Block Bros. and has served on the boards of the BC Real Estate Council, the Vancouver Real Estate Board, the Quality Council of BC and the advisory board of BCIT, and done stints such as president of the real estate boards of Burnaby, Coquitlam and New Westminster.

He is also a best-selling author and an in-demand speaker, giving more than 80 speeches per year. He has appeared regularly on TV and continues to air on CKNW radio as he has for the past 26 years.

Ozzie is a fellow of the Real Estate Institute of Canada and is one of this country’s leading business motivators. And that’s just the thumbnail sketch. With such a loaded CV, one has to ask how it all began.

“I came to Canada in 1966, fell in love with it and became a Canadian as soon as I could,” Ozzie says. “I started in the hotel business as a waiter at the Hotel Vancouver and within a year I was the maître d’ at the brand new Devonshire Seafood House.”

Here, he says, he saw people who were “doing well” financially.

“There was the head of a brokerage house who had a monthly lunch account of $400—and I was making $300 a month. I thought to myself, ‘What does he have that I can learn?’ I didn’t have the education and I certainly didn’t have the standing, but I kept watching him.”

When Ozzie asked the question “What is out there for me?” people often suggested he get into the real estate business.

“So I got the license and became a realtor and through a series of very fortuitous events, I [eventually] became the president of Royal LePage Canada with 10,000 employees.”

Next, it was time to go solo.

“By 1993, I decided that I wanted to go out on my own. I started writing a real estate newsletter and then went more into real estate investing,” Ozzie recalls. “Around then, we [launched] two major conferences that we’ve continued doing for 27 years—one in the spring, one in the fall.”

The one constant takeaway from a conversation with Ozzie Jurock is that he’s a visionary, as fully evidenced by his early forecasts.

“I wrote a book in 1998 called Forget About Location, Location, Location! In 1963, the average home price was $13,500. By 1998, it was $278,000 and if you extrapolated that for the next 35 years— as I said in my book—every house in Vancouver would be worth $5 million. Everybody thought, ‘What are you smoking?’ But I never changed my view. Two years ago on the West Side, the average price clocked in at $4.4 million.”

Ozzie says the current real estate market is a veritable hotbed.

“Right now the market is an absolute madhouse,” he states emphatically. “It’s on fire in a number of different areas.” As an example, he says, Etobicoke, Ontario is up 27 per cent in single-family home prices; in fact, there are nine areas in Ontario that are up over 30 per cent.

“And we’re not talking Toronto—we’re talking, like, Barrie,” he says. “This is unusual, but it is exactly what I forecast.”

His basic philosophy, he says, is: “Inflation is number one; number two is supply and demand, and number three is immigrant/migration. You read that on the basis of affordability, Vancouver and Toronto are the numbers five and six worst cities in the world, yet that doesn’t determine prices. Vancouver has never been affordable in over 40 years. If you wanted to live in Vancouver or Hong Kong or Manhattan or Berlin, you had to pay over 65 per cent of your income towards a mortgage. Vancouver is actually better off than most places, but it’s a worldwide phenomenon.”

As active as Ozzie remains on the real estate circuit, his life is a split between work and play.

“Every year I go for a three-month cruise with my wife,” he says. “We love cruising. I have a boat, and in the summer months we go to places like Secret Cove [on the Sunshine Coast], and in the winter we have a house in Kimberley and I ski. But in between, when we have our big events, I work very hard.”

And for his personal philosophy on living in the current environment: “This is a new world; truth is in, bluffing is out. As Jordan Peterson says, ‘Tell the truth, or at least don’t lie.’ When you look at the world right now—stay committed to yourself, stay committed to your family. I’ve been married 53 years and I’m proud of it. My mother used to always say—and it’s an old quote—‘Your actions speak so loudly, I can’t hear what you’re saying.’ Just make sure that your actions are congruent with what you say.”

That aptly describes Ozzie Jurock and by his own description of life, it’s been a charmed existence: “I could not have written a scenario that could have been more exciting.”

Story courtesy of Boulevard Magazine, a Black Press Media publication

Like Boulevard Magazine on Facebook and follow them on Instagram

BusinessReal estate

Just Posted

The Co-op gas station at Whiskey Creek is burning after a camper van burst into flames just before 4 p.m. on Thursday, June 17, 2021. (FACEBOOK PHOTO)
Exploding camper van torches Highway 4 gas station between Qualicum Beach and Port Alberni

Highway traffic blocked after Whiskey Creek gas station erupts into flames

Kids from a MOSS Sailing Camp sail just off Canal Waterfront Park in Alberni Inlet during a day camp in August 2014. (AV NEWS FILE PHOTO)
MOSS Sailing camps return to Alberni Valley

One-week camps designed for kids will take place at Sproat Lake

Robert Gunn of Alberni Climate Action loads garbage discovered in the Alberni Inlet around Cous Creek into his canoe during a recent ocean shoreline cleanup. (SUBMITTED PHOTO)
Alberni Climate Action group creates NIC scholarship

Students attending college full time may apply through NIC

Two ambulances and a medevac helicopter are on scene at Taylor River Flats rest area on Highway 4 due to a serious motor vehicle incident. (PHOTO COURTESY MAGGIE BROWN)
Highway 4 reopens after accident at Taylor River Flats

Multi-vehicle crash had closed highway to west coast

The Rollin Art Centre is holding children’s art camps this summer. (SUBMITTED PHOTO)
ARTS AROUND: Celebrate art in the garden

Rollin Art Centre will host art event on Saturday, June 26

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

Helen Austin performing with Trent Freeman at the 2018 Vancouver Island MusicFest. Austin is one of the many performers listed for the 2021 event.
Vancouver Island MusicFest goes virtual for 2021

Black Press to stream 25 hours of programming July 9-11

Greater father involvement in the home leads to improved childhood development and increased marital satisfaction, says expert. (Black Press Media file photo)
Vancouver Island researcher finds lack of father involvement a drag on gender equality

Working women still taking on most child and household duties in Canada: UVic professor

FILE – A science class at L.A. Matheson Secondary in Surrey, B.C. on March 12, 2021. (Lauren Collins/Surrey Now Leader)
Teachers’ union wants more COVID transmission data as B.C. prepares for back-to-school

BCTF says that details will be important as province works on plan for September

Provincial health officer Dr. Bonnie Henry outlines B.C.’s COVID-19 restart plan, May 25, 2021, including larger gatherings and a possible easing of mandatory masks on July 1. (B.C. government photo)
B.C. records 120 new COVID-19 cases, second vaccines accelerating

Lower Pfizer deliveries for early July, Moderna shipments up

A Heffley Creek peacock caught not one - but two - lifts on a logging truck this month. (Photo submitted)
Heffley Creek-area peacock hops logging trucks in search of love

Peacock hitched two lifts in the past month

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

The Calgary skyline is seen on Friday, Sept. 15, 2017. THE CANADIAN PRESS/Jeff McIntosh
2 deaths from COVID-19 Delta variant in Alberta, 1 patient was fully immunized

Kerry Williamson with Alberta Health Services says the patients likely acquired the virus in the hospital

The first suspension bridge is the tallest in Canada, with a second suspension bridge just below it. The two are connected by a trail that’s just over 1 km. (Claire Palmer photo)
PHOTOS: The highest suspension bridges in Canada just opened in B.C.

The Skybridge in Golden allows visitors to take in views standing at 130 and 80 metres

Most Read