The Peak radio station has serenaded homes, businesses, vehicles and anywhere else an FM radio can be found with the “sound of the Valley” for 70 years.
This year 93.3 The Peak is celebrating their 70th anniversary and they’re giving away tons of prizes to commemorate the occasion.
For seven decades the Peak has been an all-in-one instrument that Port Alberni folks can listen to for information from all facets of the community.
“[The Peak] brings a central point where people can get their local news, sports and community information all in one place,” said David Wiwchar, operations manager and news director at the Peak.
“They get entertained by the music, by our personalities on the air and it just brings everyone together as a community because people know what’s going on all around them.”
Originally, the Peak was dubbed CJAV Radio when it was founded in April 1946 by Harold Warren, then part owner and operator of the Capitol Theatre in Port Alberni. Over the 70 years the Peak has seen a chorus of owners and operators ultimately landing in the hands of Jim Pattison Broadcast Group Ltd as the general partner.
In 1964, the radio station sounded the alarm before the first of two tsunami waves hit the community, allowing some people to get out of harm’s way. CJAV staff were also on hand the next day to broadcast the aftermath of the tsunami to the rest of the world.
CJAV is also the radio station where famed Vancouver Canucks’ play-by-play broadcaster Jim Robson got his start.
The radio station started out as an AM station affiliated with CBC, but in April 2005 received permission to switch to FM.
On Sept. 2, 2005, CJAV was officially renamed “The Peak”.
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“We’re happy to have been a central point of the community for 70 years and we know we’ll be here for 70 more at least,” Wiwchar said.
“The community really supports us and we support the community so it’s been a great relationship all around.”
Ashleigh Clark has been broadcasting to the Valley as the afternoon drive and promotions director with 93.3 The Peak for about a year and a half and said she loves the job for its daily dose of diversity.
“Every day’s different at this job,” Clark said. “It’s easy for me to find out what’s going on in town and what’s going on around me and that gives me so many options of what fun things to do in the Valley.”
For their birthday, the Peak is promoting a ‘70 for 70 platinum song of the day’ contest where listeners try their luck at scoring a prize from a local donor. In order to win the prize of the week, listeners must tune in to Evan Hammond in the morning to hear what the platinum song of the day is. That song will then be played later in the day. When a listener hears the platinum song they need to call the Peak and if they’re caller number seven they win the prize.
For more contest and promotion information, or to wish the Peak a happy birthday, visit www.933thepeak.com.
— With files from Susan Quinn, editor, AV News