A consortium of outdoor adventure tour operators have received $337,000 in funding to help form a non-profit society and better promote their businesses.
“Alberni Valley Adventures is about promoting and growing the outdoor adventure sector of our economy; it intends to not only increase the number of participants but the number of businesses as well,” said Blake Johnson, board chair and owner of Batstar Adventure Tours.
Other activities represented in the group include kiteboarding, soaring, scuba diving, tubing, zip lining and mountain biking.
The group has several plans in the works for the funding, including a common website and print literature. They are looking for an executive director to lead the way.