Alberni Valley adventures – look out

Wendy Maurer of Qualicum Beach has joined Alberni Valley Adventures Association as their new executive director.

Maurer said she thrives on building things and AVA as a new organization gives her the chance to work with an interesting group of people.

Maurer grew up in a mill town and has since lived throughout the province. She has been back on the island for 11 years and most recently was project manager for the Vancouver Island Economic Alliance “Linking Island Leaders” project.

Key to Vancouver Island’s success is collaboration, she said, and she is eager to work with members of the adventure tourism industry in the Alberni Valley on their sector development. She sees it as a chance for the Alberni Valley to develop a model that the rest of Vancouver Island can use.

Maurer comes with community experience. She sat on the board of Oceanside Tourism for six years, was the manager of the Qualicum Beach Chamber of Commerce for three and a half years and was an elected member of Qualicum’s town council.

She is eager to personally experience every Alberni Valley Adventure activity with the guidance of local professionals and learn first hand the nuances of their industry.

She told her family this is “Wendy’s year for adventure!”

To contact Maurer, please call her at 250-951-1604 or e-mail albernivalley

adventures@gmail.com.