A billboard advertising Port Alberni will attract up to 3.6 million views, city economic development manager Pat Deakin said.
Deakin made the announcement at Port Alberni city council’s Nov. 25 meeting.
Plans are underway to hoist the billboard on Highway 19 near Nanoose Bay for 12 weeks.
Nanoose was one of three locations on the Vancouver Island that were considered for placing a billboard, Deakin said.
The sign would advertise Port Alberni as one of the most affordable communities to reside in B.C.
The sign will cost $1,400 to produce, and a $1,200 fee is required by the site owner to erect the sign.
Coun. Jack McLeman suggested putting the sign up in Calgary, “because that’s where the money is,” he said.
New residents are already being drawn to the Alberni Valley. “Many are coming from the Capital Region,” Deakin said, referring to Victoria.