A Hindu organization is asking that Nanaimo-based company Om Boys pull a jacket featuring the likeness of deity Ganesh, as it deems it offensive. (Om Boys website screenshot)

UPDATE: Hindu organization asks B.C. company to pull ‘offensive’ jacket

Om Boys jacket features likeness of deity Ganesh holding a wrench

An international Hindu organization is urging that Nanaimo-based company Om Boys pull a jacket it deems offensive.

In a press release, Rajan Zed, Universal Society of Hinduism president, said a red plaid jacket, with the likeness of deity Ganesh holding a wrench and engine parts, is “highly inappropriate.” Zed said Lord Ganesh is revered in Hinduism and is meant to be worshipped at temples and shrines.

“Inappropriate usage of Hindu deities or concepts for commercial or other agenda [is] not OK as it hurt the devotees,” Zed said in the news release.

Zed also asked Om Boys and its CEO issue an apology.

Jesse Jeans, Om Boys spokesman, said it isn’t the company’s intention to offend anyone.

“That’s not what the brand’s about at all,” said Jeans. “It’s in my write-up on the ‘about’ section [of www.omboys.ca]. They’ll see that it’s totally not to offend anybody.”

According to Om Boys’ website, its mission is to raise awareness about Crohn’s, colitis and irritable bowel syndrome. The intention of Om Boys is to support a movement called Project Om, with proceeds going back to the community through random acts of kindness.

“The designs are not created to make fun of, or offend anyone. They are artistic creations of my world. Motorcycles, surf, skate, yoga, meditation, spirituality and the love for Vancouver Island. Everything we do is printed locally and designed by local artists,” Jeans said in a subsequent e-mail. “Our customer base so far has come from all walks of life. Our next design might even have ‘all’ the different religions riding motorbikes together, having fun, getting along and call it, ‘One Love.’”

Zed was contacted and indicated he would be providing further comment.

The Nanaimo Hindu Cultural Society was contacted, but didn’t immediately respond to a request for comment.



reporter@nanaimobulletin.com

Like us on Facebook and follow us on Twitter

Just Posted

North Island Tour De Rock rider Benjamin Leah leads team to Port Hardy

“You don’t have issues and problems when you look at these kids and how much they’re going through.”

Alberni’s McLean Mill Society looking for a new direction

Society held a public input meeting at historic site

VIDEO: Man extracted from vehicle eight hours after accident near Cameron Lake

People making pit stop at picnic area made crash discovery

Person extracted from vehicle accident in Cameron Lake

A person has been extracted today from a reported vehicle accident in… Continue reading

Seeing double, the trials and tribulations of twins

BIG READ: Three Vancouver Island mothers share their experiences with multiple births

Environment Canada confirms Ottawa area hit by two tornadoes Friday

At one point more than 200,000 hydro customers were blacked out

B.C. students send books to displaced students of Hornby Island school fire

Maple Ridge elementary school teacher says students learned about acts of kindness

Trump drains oxygen from Trudeau foreign policy with PM, Freeland bound for UN

A lot has changed since the Liberals came to power in Canada in 2015

B.C. man fined $15,000, barred from trading securities for fraud

Larry Keith Davis used money from an investor to pay personal bills

Emergency crews investigate small sulphuric acid spill in Kootenays

IRM states a small volume of less than one cup and three dime-sized drips were leaked from carrier

Family, friends of B.C murder victim want killer sent back to max security facility

Group wants convicted murderer Walter Ramsay sent back to a maximum security facility

B.C. VIEWS: Looking under the hood of ICBC’s war on crashes

Is our accident rate really soaring, or is it inefficiency?

B.C. tent city residents have three weeks to clear out: Supreme Court

Fire risk, criminal activity in neighbourhood cited as reasons for judgment

Most Read