Netflix co-CEO and chief content officer Ted Sarandos poses in this undated handout photo. Netflix plans to open an office in Canada in what the streaming giant calls “a big first step” toward content creation in this country. THE CANADIAN PRESS/HO, Netflix *MANDATORY CREDIT*

Netflix co-CEO and chief content officer Ted Sarandos poses in this undated handout photo. Netflix plans to open an office in Canada in what the streaming giant calls “a big first step” toward content creation in this country. THE CANADIAN PRESS/HO, Netflix *MANDATORY CREDIT*

Netflix plans to open an office in Canada and grow its relationship with its creators

Netflix has 21 offices around the world, including Amsterdam and Rome

Netflix plans to open an office in Canada in what the streaming giant calls “a big first step” toward content creation in this country.

Netflix co-CEO and chief content officer Ted Sarandos says the California-based company is still figuring out the office location.

But they’re thinking of Toronto and Vancouver, since the company has so much production happening in both markets.

Two years ago, Netflix announced plans to set up a production hub in Toronto by leasing two studio spaces along the downtown industrial waterfront area.

Sarandos says adding an office in Canada will allow Netflix executives to be closer to Canadian creators, so they can build relationships and field pitches.

He adds that Netflix executives will also be able to be more on the ground here and “can keep their fingers on the pulse of what’s happening in the creative community in Canada.”

“You should think about this as a big first step,” Sarandos said in an interview from Montecito, Calif.

“We’re not just going to put one person in a little office in one city, in one place in Canada. We’re looking to grow our relationship with the creative community in Canada. So that’ll be as open geographically as Canada is.”

Netflix has 21 offices around the world, including Amsterdam and Rome.

For the Canadian location, the company is in the process of hiring a local content executive and hopes to introduce that person “very soon,” said Sarandos.

The content executive will be a point person to guide creatives through Netflix while trying to get their programming in a variety of genres onto the service, whether it be in English or French.

“It’s someone who will have a very close relationship with the creative community, and be a good shepherd and a good ambassador, and help to develop programming from Canada for the world on Netflix,” Sarandos said.

The company also plans to expand the Canadian office staff base to include such departments as marketing and publicity.

“So this is kind of the ongoing evolution of a deep and deepening relationship in Canada,” he said.

Netflix recently celebrated its 10-year anniversary in Canada and has seven million Canadian subscribers.

Sarandos said since 2017, Netflix has spent C$2.5 billion on production in Canada, on titles including the Toronto-shot “The Umbrella Academy” and the new Vancouver-filmed series “Firefly Lane,” which is currently their No. 1 show in the world.

Other Netflix programming shot in Canada includes “Virgin River” in British Columbia, “The Adam Project” in Vancouver and “Locke & Key” in Toronto.

Quebec is also an important centre of Netflix investment for VFX and animation, and the company intends to continue that presence, Sarandos said.

Canada is “an important part of our production ecosystem” with “world-class crews,” he said.

“The density of talent in Canada is remarkable, and we’ve found that everywhere we shoot in Canada.”

In 2017, Netflix pledged to spend $500 million to fund original content made in Canada over five years, and has already met that target.

Asked if Canada might see a similar commitment from Netflix next year, when that five-year date expires, Sarandos said: “We’re in this for the long haul with Canada.”

Sarandos pointed to homegrown content produced by Netflix, including the B.C.-made Canadian-American animated film “The Willoughbys” and documentary series “Rust Valley Restorers,” and two Quebec-shot projects — the film “The Decline” and the series “Can You Hear Me?”

Then there are Canadian-made shows that have been vaulted to international fame by their presence on Netflix, from “Schitt’s Creek” to “Kim’s Convenience,” he added.

He said Netflix also recently held a virtual Canadian pitch day between creators and executives, which yielded more than 10,000 submissions from across the country. Netflix also plans to do a French pitch day in the near future.

Until now, streaming platforms like Netflix have been exempt from Canada’s Broadcasting Act, which sets regulations for the amount of money contributed to the creation of Canadian content in Canada and how much of it should be aired here.

But proposed changes to the act through Bill C-10, which was introduced in November and is now before the House of Commons, could mean those streaming platforms have to face the same regulations as traditional broadcasters.

Sarandos said Netflix loves “the kind of flexible nature of the bill as proposed,” and doesn’t think it should face the same spending requirements broadcasters face.

“Our businesses are very different, our investment in Canada and our investment in production is very different,” he said, noting about 70 per cent of the funds that local broadcasters spend to meet their Cancon requirements goes towards news and sports.

“We spend all of our programming dollars on filmed entertainment. And it’s the nature of live linear television versus on-demand television. They’re very, very different. And I do think that those types of quotas often cut against consumer desire. We’re a company that has had great success by focusing on consumers’ desire — consumers in Canada and consumers around the world.”

READ MORE: Netflix’s Cecil Hotel crime documentary tells tale of B.C. student’s mysterious death

Victoria Ahearn, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Arts and Entertainment

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Construction takes place on Bamfield Main in early February 2021. (PHOTO COURTESY CTV NEWS)
Closures planned for Bamfield Road

Construction by Mosaic unrelated to $30M upgrade

Island Health chief medical officer Dr. Richard Stanwick receives a first dose of Pfizer vaccine, Dec. 22, 2020. (B.C. government)
COVID-19: B.C. seniors aged 90+ can start to sign up for vaccination on March 8

Long-term care residents protected by shots already given

The Alberni Valley’s Emergency Operations Centre is located around the corner and below the Alberni-Clayoquot Regional District office. (AV NEWS FILE PHOTO)
Alberni-Clayoquot Regional District tests new mobile alert system

Residents can still sign up for free Voyent Alert! emergency messaging

Crews respond to a structure fire in the 6000 block of Renton Road in Cherry Creek on Saturday, Feb. 27. (FACEBOOK PHOTO)
Workshop destroyed in Cherry Creek fire

Crews stayed on scene overnight fighting ‘stubborn’ blaze

(NEWS FILE PHOTO)
Tax error in 2020 means lower rate for residents in 2021

Alberni’s taxation for regional library accidently written down twice

Langley resident Carrie MacKay shared a video showing how stairs are a challenge after spending weeks in hospital battling COVID-19 (Special to Langley Advance Times)
VIDEO: Stairs a challenge for B.C. woman who chronicled COVID-19 battle

‘I can now walk for six (to) 10 minutes a day’

The Nanaimo Clippers in action at Frank Crane Arena in early 2020. (News Bulletin file photo)
Nanaimo Clippers for sale, owner says hockey won’t be back to normal any time soon

Wes Mussio says he’s had numerous inquiries about the junior A club already

Provincial health officer Dr. Bonnie Henry updates B.C.’s coronavirus situation, May 8, 2020. (B.C. government photo)
B.C.’s weekend COVID-19 cases: 532 Saturday, 508 Sunday, 438 Monday

Fraser Health still has most, eight more coronavirus deaths

B.C. Attorney General David Eby speaks in the legislature, Dec. 7, 2020. Eby was given responsibility for housing after the October 2020 provincial election. (Hansard TV)
B.C. extends COVID-19 rent freeze again, to the end of 2021

‘Renoviction’ rules tightened, rent capped to inflation in 2022

Face mask hangs from a rear-view mirror. (Black Press image)
B.C. CDC unveils guide on how to carpool during the pandemic

Wearing masks, keeping windows open key to slowing the spread of COVID-19

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Churches, including Langley’s Riverside Calvary Church, are challenging the regulations barring them from holding in-person worship services during COVID-19. (Langley Advance Times file)
Det. Sgt. Jim Callender. (Hamilton Police Service screenshot)
B.C. man dead, woman seriously injured after shooting in Hamilton, Ont.

The man was in the process of moving to the greater Toronto area, police say

Wildlife advocate Gary Schroyen captured this picture of a one-year-old cougar in the Sooke Hills using a homemade trip camera. Vancouver Island is home to approximately 800 cougars, which makes up about a quarter of the total population in B.C. (Gary Schroyen photo)
Wildlife advocate Gary Schroyen captured this picture of a one-year-old cougar in the Sooke Hill using a homemade trip camera. Schroyen presents Animal Signs: The Essence of Animal Communication on Nov. 30. (Gary Schroyen photo)
Declining Vancouver Island cougar populations linked to wolves

Large carnivore specialist says human development still plays biggest role on cougar numbers

Most Read