News launches Pennies for Presents fundraiser in Alberni

The News is launching the Pennies for Presents campaign in Alberni this month. Proceeds raised go to the Port Alberni Toy Run.

Charlie Jones checks out her piggy bank for pennies to kick off the Alberni Valley News’ Pennies for Presents campaign.

At Christmastime each year, the community newspapers of Black Press—of which the Alberni Valley News is a member—promote an Island-wide charitable campaign called Pennies for Presents. The News is happy to launch this campaign for the first time in the Alberni Valley this month.

The Pennies for Presents campaign was the brainchild of the late Frank Legh, a classified advertising consultant with Black Press. In 1996, Legh launched the Island-wide campaign with the simple goal that no child should be left empty-handed on Christmas morning.

In the 15 years since, the Pennies for Presents campaign has raised more than $618,000 in pennies, nickels, dimes and other change for various Island charities.

“It’s exciting to take part in this successful Black Press project for families in Port Alberni,” News publisher Teresa Bird said.

“Although other Island papers within our company have run this program before, we decided to embrace the Pennies for Presents campaign as our five-year anniversary community service project.”

Each community newspaper chooses its charity or charities to receive the funds raised during the month-long campaign, Bird said.

The Alberni Valley News has chosen the Port Alberni Toy Run as the first-ever recipient of our Pennies for Presents campaign. “We’re happy to be partners with the Toy Run because of the work they do in the community; the work they do with children,” Bird said.

“One hundred per cent of the funds will go to their organization.”

We’re asking community members to donate their spare change—we’ll take every denomination—over the next five weeks to help provide children with happy memories on Christmas morning.

Coins can be dropped off at the Bank of Montreal branch at Third Avenue and Argyle Street, at C2 Salon in the Adelaide Shopping Centre, 4746 Johnston Rd., or the Alberni Valley News office, 4656 Margaret St., beside Big Pig Subs. Coins do not have to be rolled.

For more information on Pennies for Presents, or for those wishing to become a drop-off location, please call publisher Teresa Bird at 250-723-6399 or e-mail publisher@albernivalleynews.com.

editor@albernivalleynews.com

Just Posted

Alberni’s Anne Ostwald named a finalist for Premier’s Award

Alberni District Secondary School teacher encourages students to find their passion

Tofino and Ucluelet prepare for daytime Hwy. 4 closures and eight-hour power outage

“We know that there’s never a good time for an outage and thank the community for their patience.”

Port Alberni’s Healthy Harvest Farm closing

Operation will merge with Hupacasath Community Garden

Port Alberni Black Sheep hang on to win season opener

Sheep face James Bay Rugby Club in first game of the season

Sproat Lake hosts fall dragon boat regatta

Port Alberni’s Sproat Ness Dragons earn second place

Province announces 74 new French teaching spots at SFU, UBC

Needed to fill demand for increasingly popular French immersion programs in B.C.

B.C. Rural Party co-founder rebukes pro-NDP accusation

Telkwa Mayor Darcy Repen disputes being NDP campaign supporter

B.C. home to 1/3 of Canada’s overdose deaths in first 3 months of the year

There were 1,036 overdose deaths in the first three months of the year, with 94 per cent accidental

B.C. candidate moves from hospice care to council race

He beat terminal cancer twice and entered hospice when he decided to run for council.

Canadian tobacco exec pushes back against vaping health concerns

A warning from Interior Health about the unknown health risks of vaping is getting a partial rebuke

Ministry of Agriculture commits $300,000 to help B.C. farmers obtain land

B.C. Land Matching Program supports access to affordable farmland for young farmers

Canadian air force short 275 pilots

Attrition outpaces recruitment and training claims Air Force

Most Read