News launches Pennies for Presents fundraiser in Alberni

The News is launching the Pennies for Presents campaign in Alberni this month. Proceeds raised go to the Port Alberni Toy Run.

Charlie Jones checks out her piggy bank for pennies to kick off the Alberni Valley News’ Pennies for Presents campaign.

At Christmastime each year, the community newspapers of Black Press—of which the Alberni Valley News is a member—promote an Island-wide charitable campaign called Pennies for Presents. The News is happy to launch this campaign for the first time in the Alberni Valley this month.

The Pennies for Presents campaign was the brainchild of the late Frank Legh, a classified advertising consultant with Black Press. In 1996, Legh launched the Island-wide campaign with the simple goal that no child should be left empty-handed on Christmas morning.

In the 15 years since, the Pennies for Presents campaign has raised more than $618,000 in pennies, nickels, dimes and other change for various Island charities.

“It’s exciting to take part in this successful Black Press project for families in Port Alberni,” News publisher Teresa Bird said.

“Although other Island papers within our company have run this program before, we decided to embrace the Pennies for Presents campaign as our five-year anniversary community service project.”

Each community newspaper chooses its charity or charities to receive the funds raised during the month-long campaign, Bird said.

The Alberni Valley News has chosen the Port Alberni Toy Run as the first-ever recipient of our Pennies for Presents campaign. “We’re happy to be partners with the Toy Run because of the work they do in the community; the work they do with children,” Bird said.

“One hundred per cent of the funds will go to their organization.”

We’re asking community members to donate their spare change—we’ll take every denomination—over the next five weeks to help provide children with happy memories on Christmas morning.

Coins can be dropped off at the Bank of Montreal branch at Third Avenue and Argyle Street, at C2 Salon in the Adelaide Shopping Centre, 4746 Johnston Rd., or the Alberni Valley News office, 4656 Margaret St., beside Big Pig Subs. Coins do not have to be rolled.

For more information on Pennies for Presents, or for those wishing to become a drop-off location, please call publisher Teresa Bird at 250-723-6399 or e-mail publisher@albernivalleynews.com.

editor@albernivalleynews.com

Just Posted

Kids help Alberni Aquarium build rockfish luminary for next exhibit

Swimming For Change takes over in time for spring break

One dead, two seriously injured in Hwy 4 crash west of Port Alberni

A man has died following a single-vehicle collision west of Port Alberni… Continue reading

Risk of ‘deadly avalanches’ leads to warning for B.C.’s south coast

Weak layer of snow on Vancouver Island, Lower Mainland could trigger an avalanche

Port Alberni council looking at nearly 4% tax increase for 2019

Policing, bridge rehabilitation and impending cruise ship visits all jostling for funding

City of Port Alberni cancels tourist train operations for 2019

Steam train to McLean Mill is out of commission for repairs; city wants to re-examine rail costs

Sell regulated heroin to curb B.C.’s overdose problem: report

B.C. Centre on Substance Use points to organized crime and money-laundering as contributing factors

Cryptocurrency exchange CEO who suddenly died leaves Kelowna house in will

Gerald Cotten, holding the keys to money tied up in his virtual currency exchange, died in December.

Regulator’s report, coming today, unlikely to settle Trans Mountain pipeline battle

The Trans Mountain pipeline will remain a controversial topic both in the political ring and out

Australian woman killed in avalanche at Whistler

The woman and her partner were reportedly rescued by ski patrol, but she did not survive

B.C. legislature moving suspended staff controversy to outside review

Whale watching, Seattle Mariners trips billed as emergency preparedness, Speaker Darryl Plecas says

Trudeau tells Canadians to listen to clerk in SNC-Lavalin matter

Privy Council clerk Michael Wernick delivered a blunt assessment at the House of Commons justice

Mueller report looming, new attorney general in hot seat

Robert Mueller is required to produce a confidential report to pursue or decline prosecutions

B.C. woman shares story of abuse with church officials ahead of Vatican summit

Leona Huggins was the only Canadian in the gathering ahead of a historic summit at the Vatican

Galchenyuk scores in OT as Coyotes edge Canucks 3-2

Vancouver manages single point as NHL playoff chase continues

Most Read