Ad campaign promotes Pamela Anderson on one side and the RASTA Sanctuary animals on the other of highway signage. (Photo submitted)

Ad campaign promotes Pamela Anderson on one side and the RASTA Sanctuary animals on the other of highway signage. (Photo submitted)

Pamela Anderson promotes Island animal sanctuary with billboard campaign

Island celebrity pushing animal compassion, vegan lifestyle, on behalf of RASTA Sanctuary

Pamela Anderson is turning people on to a different kind of sexy in a new awareness campaign in support of the Rescue And Sanctuary for Threatened Animals in Chemainus and the vegan lifestyle.

The Ladysmith-born actress appears on a stationary billboard situated on the Pat Bay Highway on the Saanich Peninsula and on three rotating electronic displays south of Duncan across from the Old Farm Market. She’s featured alongside Zeus the turkey, Ella the cow and Eddie the steer, and special needs pig Pirate.

The message conveyed is “Compassion is Always Sexy, choose vegan.”

“As a life-long advocate for animals starting here on Vancouver Island as a little girl, I am honored to support RASTA, a sanctuary that allows threatened animals to live in community and be happy and safe together, ” Anderson said in a statement. “I’ve visited many sanctuaries around the world and I was proud to find a sincere sanctuary close to home.

“My family loves to visit and volunteer regularly. In times like these we can’t forget that peace starts on our plate and that pandemics are caused by eating animals. Slaughterhouses, international animal abuses are dangerous to every species, including humans. End species-ism, eat your vegetables, support your local sanctuary. Animals are our friends, not food.”

Lucie Cerny, who runs the RASTA Sanctuary, said Anderson’s support means the world to the organization. Anderson also recently provided funds and labour for the building of a new barn to house animals at the sanctuary on Chemainus Road that’s already taking shape.

Related story: Pamela Anderson pledges to help build barn for Vancouver Island farm animal rescue

“It’s a tremendous honour to have the endorsement of Ms. Pamela Anderson which essentially enables our message of compassion for all animals to reach a much larger audience,” said Cerny.

RASTA is paying for the billboard advertising till the end of June and having Anderson as the spokesperson brings instant recognition for the organization’s aims and ambitions.

“Being our 20th year in rescue, it’s all coming together now,” said Cerny. “It’s been a hard, rocky road even since we moved to the Island.”

RASTA originated in Alberta before Cerny moved to Chemainus in part for a better climate to shelter the animals. About 115 animals are currently housed there.

“This collaboration aims to bring attention to the work the sanctuary does on behalf of abandoned and abused animals,” noted RASTA’s assistant manager Andrew Hill.

“The message ‘Compassion is Always Sexy’ compels viewers driving by to consider the way in which we view and love various species of animals in our society, drawing on the long-time advocacy of both Ms. Anderson and of RASTA Sanctuary. We hope that this message will be able to reach a wide audience, and will draw support for the work the sanctuary does as we face new challenges during this unprecedented time of COVID-19.”

Since moving to the Island, Cerny has hoped to enhance the educational aspects of the sanctuary and this campaign will make that happen. “This has been a dream of mine for over a decade,” she said.

With Anderson funding a new barn, it will ease a significant burden for Cerny in housing and caring for the animals.

The foundation for the walls was due to be completed this week. “We’ve been delayed a bit with the weather,” Cerny noted.

For more news from Vancouver Island and beyond delivered daily into your inbox, please click here.

animal welfareVegan and Vegetarian

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Highway signs place Pamela Anderson alongside various RASTA animals, including Pirate the pig. (Photo submitted)

Highway signs place Pamela Anderson alongside various RASTA animals, including Pirate the pig. (Photo submitted)

Nibbles the pot belly pig offers a friendly greeting to a visitor. (Photo by Don Bodger)

Nibbles the pot belly pig offers a friendly greeting to a visitor. (Photo by Don Bodger)

Volunteer Sierra Mirau tends to some of the animals at the RASTA Sanctuary in Chemainus. (Photo by Don Bodger)

Volunteer Sierra Mirau tends to some of the animals at the RASTA Sanctuary in Chemainus. (Photo by Don Bodger)

Work is underway on the new barn for the RASTA Sanctuary, funded by actress Pamela Anderson. (Photo by Don Bodger)

Work is underway on the new barn for the RASTA Sanctuary, funded by actress Pamela Anderson. (Photo by Don Bodger)

Pamela Anderson is putting herself out there to promote the RASTA Sanctuary in Chemainus and the vegan lifestyle. (Photo submitted)

Pamela Anderson is putting herself out there to promote the RASTA Sanctuary in Chemainus and the vegan lifestyle. (Photo submitted)

Just Posted

A Viking Air Twin Otter takes off on Runway 12 midway through a day of test flights on Jan. 13, 2021 at the Alberni Valley Regional Airport. Viking Air is located in Victoria. (SUSAN QUINN/ Alberni Valley News)
Viking Air tests Twin Otter at Port Alberni airport

Victoria-based company used rural airport for numerous flights

Island Health chief medical officer Dr. Richard Stanwick receives a first dose of Pfizer vaccine, Dec. 22, 2020. (B.C. government)
COVID-19: Vancouver Island in a January spike while B.C. cases decrease

Island’s top doc Dr. Stanwick breaks down the Island’s rising numbers

An enchanted forest photo booth has been set up outside the Alberni Valley public library as part of Family Literacy Week activities (FACEBOOK PHOTO)
Celebrate Family Literacy Week in Port Alberni

Alberni Valley Children & Youth Network has a week of activities planned

Christopher Anthony Craig Dick is wanted by the Port Alberni RCMP in connection to multiple investigations. (SUBMITTED PHOTO)
Vancouver Island RCMP seek man connected to assault investigations

Christopher Dick, 36, was recently in the North Cowichan and Duncan region

Inspector Eric Rochette is the new officer in charge of the Port Alberni RCMP. (SUBMITTED PHOTO)
Port Alberni RCMP sees drop in property crime in late 2020

Clamp-down on prolific offenders seen as one reason

Dr. Penny Ballem, a former deputy health minister, discusses her role in leading B.C.’s COVID-19 vaccination program, at the B.C. legislature, Jan. 22, 2021. (B.C. government)
B.C. holds steady with 407 new COVID-19 cases Tuesday

14 deaths, no new outbreaks in the health care system

A Cessna 170 airplane similar to the one pictured above is reported to be missing off the waters between Victoria and Washington State. Twitter photo/USCG
Canadian, American rescue crews searching for missing aircraft in waters near Victoria

The search is centered around the waters northeast of Port Angeles

The North Cowichan/Duncan RCMP have arrested a prolific offender who is now facing more than 40 charges. (Black Press file photo)
‘Priority offender’ arrested in Cowichan Valley faces more than 40 charges

Tyler Elrix, 37, had a history of evading police; was ordered not to be in Vancouver Island

Jonathon Muzychka and Dean Reber are wanted on Canada-wide warrants. (Courtesy of Victoria Police Department)
Convicted killer, robber at large after failing to return to facility: Victoria police

Dean Reber, 60, and Jonathon Muzychka, 43, may be together

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

B.C. Premier John Horgan listens during a postelection news conference in Vancouver on Sunday, Oct. 25, 2020. THE CANADIAN PRESS/Darryl Dyck
30% of B.C. recovery benefit applications held up in manual review

The province says 150 staff have been reassigned to help with manually reviewing applications

Adam Dergazarian, bottom center, pays his respect for Kobe Bryant and his daughter, Gianna, in front of a mural painted by artist Louie Sloe Palsino, Tuesday, Jan. 26, 2021, in Los Angeles. (AP Photo/Jae C. Hong)
Kobe Bryant’s presence remains strong a year after his death

Tuesday marks the grim anniversary of the crash that took their lives

Surrey RCMP are investigating after a pedestrian was struck and killed at 183 Street and Highway 10 Friday night. (File photo)
Modelling of predicted transmission growth from the B117 COVID-19 variant in British Columbia. (Simon Fraser University)
COVID-19 variant predicted to cause ‘unmanageable’ case spike in B.C: report

SFU researchers predict a doubling of COVID-19 cases every two weeks if the variant spreads

Most Read