A passerby walks down an aisle with empty shelves where paper towels are normally on display at a grocery store, Thursday, March 26, 2020, in Quincy, Mass. THE CANADIAN PRESS/AP/Steven Senne)

Paper towel in short supply as people stay home, clean more, industry leader says

While toilet paper consumption has returned to normal levels, paper towel sales continue to outpace pre-COVID levels

The head of Canada’s largest manufacturer of tissue products says he’s concerned about the industry’s supply of paper towel ahead of a potential second wave of COVID-19.

Kruger Products CEO Dino Bianco said demand for paper towel has soared as people stay at home and clean more frequently.

“Toilet paper was the highlight of the COVID stay-at-home mandates but now we’re seeing the big use of paper towels,” he said in an interview.

“COVID doesn’t make you go to the bathroom more, but it does make you clean more.”

Bianco said the industry’s paper towel inventory is “very tight” across North America, despite efforts to build up supply.

“Paper towel is the big watch out for us,” he added. “We’re trying to build our inventory but we’re very tight.”

Kruger, which makes SpongeTowels paper towels, isn’t the only tissue manufacturer seeing continued strong paper towel sales.

Geraldine Huse, president of Procter & Gamble Canada, said demand for the company’s tissue products, including Charmin toilet paper and Bounty paper towels, increased significantly in mid-March.

But while toilet paper consumption has returned to normal levels, she said paper towel sales continue to outpace pre-COVID levels.

“Consumer demand for paper towels remains high across Canada as consumers are staying at home more and their cleaning and hygiene habits have increased,” Huse said in an emailed statement.

She said the company expects strong sales of cleaning products, including its paper towel, home cleaners and dishwashing liquid, to continue in the coming months and that P&G is “producing and shipping 24/7 to meet demands.”

Tim Baade, senior vice-president and general manager of Irving Consumer Products, agreed that demand for toilet paper has started to level off while paper towel usage remains strong.

“Demand for our towel has remained high,” he said in an emailed statement. “Bath demand is still up from pre-COVID-19 levels, but lower than its peak earlier this year.”

Baade said the company, which makes Royale paper towel and other brands under store “house brands” and private labels, continues to maximize its production to help mitigate any supply gaps.

Meanwhile, Kruger is pushing to open its new plant in Sherbrooke, Que., to add more capacity in Canada, Bianco said.

Initially slated to open in February 2021, he said the company is trying to get the factory up and running faster. Some machines started over the summer, while more are set to come online next month.

Bianco said the plant will increase the company’s paper towel and toilet paper manufacturing capacity by 20 per cent.

For now, Kruger has cut back on its stock keeping units — or SKUs — to maximize its production of key products.

At the height of the pandemic, the company slashed the number of products it makes in half to about 90, down from 180 key products. The company is back up to about 110 items, Bianco said.

There will be plenty of the company’s Cashmere brand toilet paper, for example, but the recycled sub-brand EnviroCare will be harder to come by.

That’s in part because it’s less popular, he said, but also because of issues with the supply of the raw product – recycled paper.

“We use recycled paper that comes from white paper used in offices,” Bianco said. “That market has dried up because people aren’t in offices printing, so it’s hard to get the recycled fibers used to produced recycled tissue.”

ALSO READ: 4 more deaths, 366 new cases in B.C. since Friday

Brett Bundale, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Port Alberni artist Shayne Lloyd has designed a line of artisan clothing under his own label, Ursalia Creative. Lloyd teamed up with Stanfield for his first project. (FACEBOOK PHOTO)
Celebrate Alberni Valley businesses both large and small

Consider supporting local when shopping for the holidays this year

This photo of Wood Elementary School was taken in 2016. (NEWS FILE PHOTO)
COVID-19 case reported at Wood Elementary School in Port Alberni

Date of potential exposure was Monday, Oct. 19

Mark Zenko from the Gyro Club of the Albernis presents a donation of $2,720 to Chris Mellin, left, house manager at Ty Watson House Hospice and Teresa Ludvigson, executive director of Alberni Valley Hospice Society. (SUSAN QUINN/ Alberni Valley News)
Gyro Club donation comes at good time for Ty Watson House Hospice

COVID-19 has cancelled hospice society’s major fundraisers.

(BLACK PRESS FILE PHOTO)
Nanaimo man killed in Highway 4 crash

RCMP say dirt bike turned ‘suddenly’ into traffic

Port Alberni’s deepsea port was a busy place on July 14, 2020, with recreational boaters vying for attention with a logging ship, fishing vessels large and small, tugboats and more. (SUSAN QUINN/ Alberni Valley News)
QUINN’S QUIPS: ‘Port’ Alberni lives up to its deepsea name

Port Alberni’s harbour is an engaging place to stop and watch the action on the water…

Port Alberni resident Holly Braker-McLaughlin captured footage of five bears playing in her yard. (SCREENSHOT)
VIDEO: Quintet of bears frolic in Alberni Valley yard

Port Alberni family was treated to a visit from some playful black bears

Environment Canada has issued a snowfall advisory for parts of Vancouver Island for Thursday and Friday.(File photo)
Snowfall expected in parts of Vancouver Island this week

Environment Canada has issued a snowfall advisory for north, east and inland Vancouver Island

More and more electric cars are on the road, but one Chevy Bolt owner was shocked to see how much his BC Hydro bill skyrocketed once he started charging the vehicle. (Black Press file photo)
Lower Mainland man sees significant spike in BC Hydro bill after buying electrical vehicle

An increase should be expected, but Brian Chwiendacz experienced a 200-plus per cent hike

The Anonymous YVR is an Instagram page that reviews restaurants and other establishments around B.C. based on how well they adhere to COVID-19 rules. (Instagram)
Anonymous Instagram page reviews COVID-19 safety measures at B.C. businesses

There are a number of public health orders various types of establishments must follow to slow virus’s spread

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Jordan Naterer, an electrical engineer from Vancouver, was last seen Saturday Oct. 10. (Facebook photo)
Search efforts to resume for missing Manning Park hiker; Trudeau speaks on case

PM says he’ll do what he can to ‘nudge’ efforts to find Jordan Naterer, yet has little leverage locally

Smartphone showing various applications to social media services and Google. (Pixabay photo)
National media calling for level playing field with Google, Facebook

In Canada, Google and Facebook control 80 per cent of all online advertising revenues

Most Read