Vice co-founder and CEO Shane Smith (right) gestures as Rogers Communications President and CEO Guy Laurence laughs during an announcement in Toronto on Thursday October 30, 2014. Rogers Media and Vice Canada are ending their three-year-old partnership with the result that TV channel Viceland will cease broadcasting on Rogers cable as of March 31 and Rogers will give up its interest in Vice Studio Canada. THE CANADIAN PRESS/Nathan Denette

Rogers Media cuts ties with Vice Canada

Rogers Media and Vice Canada are ending their three-year-old partnership, pulling Viceland TV channel off the air

Boundary-pushing TV channel Viceland is slated to cease broadcasting as of March 31, as Rogers Media Inc. and Vice Canada end their three-year-old, $100-million partnership.

Rogers said in a statement on Monday it is evolving its Canadian content strategy and will redirect future funding to initiatives that “better align” with its portfolio and brands.

“In this crowded content universe and as audience habits change, we continue to evolve our strategy to deliver unique content to Canadians,” it said.

Rogers said it is also giving up its interest in Vice Studio Canada, established by the partners in Toronto through their 2014 agreement to generate Canadian content for mobiles, tablets, computers and TV screens that appeals to young people.

Ryan Archibald, president of Vice Canada, confirmed the partnership’s end in a separate statement Monday and said that keeping Viceland alive is a priority.

“Vice will continue to grow in Canada in 2018. We have a lot of opportunity ahead of us and will be announcing some new exciting partnerships soon,” he said, without giving specifics.

“Rogers Media’s initial investment helped to establish our studio as a leading producer of some of the most engaging Canadian content out there and we thank them for their partnership.”

Neither Rogers nor Vice would consent to interviews with executives. Rogers spokeswoman Andrea Goldstein said in an email her company alone had spent $100 million through the joint venture on creation of Canadian content, the studio and the TV channel.

Related: Vice suspends two top executives

Carmi Levy, a London, Ont.-based media analyst, said Rogers is likely the partner that decided to pull the plug.

“When you engage in a partnership of this type, I think both sides, and especially a telecom of the scale of Rogers, would expect some kind of return,” he said.

“Here you are just over three years into the deal and obviously the returns aren’t where they’d like them to be.”

He said it’s difficult to tell what Vice’s viewership was because those numbers haven’t been separately disclosed.

Vice Canada said the Rogers joint venture resulted in over 130 hours of original Canadian programming.

It says it now has full ownership of the content library and the Toronto studio after Rogers gave up its 30 per cent stake. It said it plans to continue to build that business.

The 24-hour-a-day Viceland television channel launched in February 2016 with prime-time shows including Gaycation with Ellen Page and Black Market with Michael K. Williams.

It is currently available on all major cable or satellite companies in Canada.

The end of the Rogers-Vice partnership comes as competitors Netflix and Amazon Prime are investing heavily in original programming.

Dan Healing, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Port Alberni to host World Juniors action

Team Kazakhstan will play exhibition games in Port Alberni

Hometown victory for Alberni Valley Midget Bulldogs

Annual Remembrance Day tournament drew 12 competing teams

Learn about solar panels with Alberni Valley Transition Towns

Monthly meeting will feature a talk from a solar panel expert

Little Qualicum Cheeseworks cheese linked to 5 E. coli cases in B.C.

People are asked to throw out or return ‘Qualicum Spice’ cheese

Jim’s Clothes Closet celebrates 50th anniversary

Store began in Port Alberni, expanded on Vancouver Island and beyond

VIDEO: Amazon to split second HQ between New York, Virginia

Official decision expected later Tuesday to end competition between North American cities to win bid and its promise of 50,000 jobs

Kuhnhackl scores 2 odd goals as Isles dump Canucks 5-2

Vancouver drops second game in two nights

Vancouver Island remembers

Important stories shared as Islanders salute those who made the greatest sacrifice

Student arrested at Vancouver Island elementary school

Pupils never in danger, incident unrelated to the school

Stink at B.C. school prompts complaints of headaches, nausea

Smell at Abbotsford school comes from unauthorized composting operation

Fear of constitutional crisis escalates in U.S.; Canadians can relate

Some say President Donald Trump is leading the U.S. towards a crisis

B.C.-based pot producer Tilray reports revenue surge, net loss

Company remains excited about ‘robust’ cannabis industry

Canada stands pat on Saudi arms sales, even after hearing Khashoggi tape

Khashoggi’s death at Saudi Arabia’s consulate in Istanbul further strained Riyadh’s already difficult relationship with Ottawa

Feds pledge money for young scientists, but funding for in-house research slips

Canada’s spending on science is up almost 10 per cent since the Liberals took office, but spending on in-house research is actually down

Most Read