Survey gauges pulse of Alberni

Readers of the Alberni Valley News have a chance to win a cool $1,000 for completing an online survey.

Readers of the Alberni Valley News, a Black Press community newspaper, and sister papers across Vancouver Island have a chance to win a cool $1,000 for completing an online survey that will help local businesses better understand customers in their community.

Black Press has partnered with respected research company Pulse Research to bring the Pulse of Vancouver Island survey to readers. The survey looks at the shopping plans and priorities of our readers and their media reading habits. Reader answers will help gauge the current consumer climate at the local level to help business from mom-and-pop outlets to national retailers craft new ways to serve their customers.

Responses will be kept completely confidential; reader contact information will only be gathered in order to enter the name into a prize draw for one of five $1,000 cash prizes to be given away on Vancouver Island.

Readers who submit survey before Nov. 15 will also have their name entered into a draw for a $20 grocery gift card.

The online survey will take about 35 to 40 minutes, erasing the need for readers to spend long periods of time on the phone answering questions.

“We are very excited to be a part of this service to the business community,” says Alberni Valley News publisher Teresa Bird. “We are pleased to be able to offer this information and are certain it will be beneficial.”

The Pulse Research survey has already been successful for businesses.

Among the benefits of the study is allowing businesses to identify niche areas of their business, including showing potential areas for growth or expansion.

Pulse Research was founded in 1985 to provide publishing clients with research-based advertising sales and marketing programs designed to get results.

Check out pulseresearch.com/vi to complete the survey.

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