Time to promote city’s liveability, not negativity, residents tell council

A feeling of change was in the air at city council on Monday, with both public delegations focusing on the promotion of the Alberni Valley.

A feeling of change was in the air at city council on Monday night, with both public delegations focusing on the promotion of the Alberni Valley.

First to the mic was Malcolm Menninga to outline the benefits of promoting liveability in Port Alberni.

“Why is it that Port Alberni stagnates when every other city on Vancouver Island has experienced significant growth over the past three decades?”

Menninga believes that in order to capitalize on the 80 per cent of residents who move to Vancouver Island in pursuit of lifestyle, not jobs, the city must promote liveability.

“It is the promotion of liveability that we must focus on if we are to attract new residents to invest and live here.”

He emphasized that in no way was the promotion of liveability to exclude industry but that more funding needs to be put into other initiatives.

According to Menninga, “here is a direct link between appealing waterfront access and economic prosperity” and the city must do more to transform Canal Beach into an attraction. Menninga requested the city put $250,000 into beautifying Canal Beach, $101,000 to bylaw enforcement, $35,000 into the Johnston Road planters and $250,000 into expanding the economic development office.

Promotion of Port Alberni’s best qualities was also the topic of the next delegation from Tim and Ev Miller-Towle, who presented their Alberni Valley branding: “the Alberni Valley, the place where the Island smiles.”

Ev, who has worked in the creative and arts field, has been designing T-shirts with “the place where the Island smiles” and her husband Tim has been selling them since 2009.

According to Ev, “this brand has undergone market research since 2009 and that’s generally unknown for brands.”

The Miller-Towles presented their brand to the city in hopes that it would spur on new external marketing initiatives.

“With ‘the place where the Island smiles’ we celebrate our people, present citizens and newcomers alike,” Ev said. “This is very much grassroots, created by people from here.”

City council voted to refer the new branding initiative to the economic development office.

Just Posted

Team Harrison prevails in Port Alberni men’s bonspiel

Annual bonspiel drew 20 teams from out of town

Wedding plans derailed following City of Port Alberni’s train announcement

Five wedding parties are scrambling to find alternate transportation arrangements to McLean… Continue reading

Kids help Alberni Aquarium build rockfish luminary for next exhibit

Swimming For Change takes over in time for spring break

Spring fishery closures mulled for south coast

Fewer fish are returning to rivers and more conservation needed, say feds

One dead, two seriously injured in Hwy 4 crash west of Port Alberni

A man has died following a single-vehicle collision west of Port Alberni… Continue reading

National Energy Board approves Trans Mountain pipeline again

Next step includes cabinet voting on the controversial expansion

Pope’s sex abuse prevention summit explained

It’s A high-stakes meeting designed to impress on Catholic bishops the global problem

B.C. ticket holder winner of $25.9-million Lotto Max jackpot

Next draw set for Mar. 1 with an estimated jackpot of $10 million

Reports of rashes prompt closure of all Harrison Hot Springs pools

Public pool available after Fraser Health shut down all five mineral pools until further notice

Girl heard saying ‘Help my Dad’ in suspicious radio message on Vancouver Island

Police asking for help following mysterious signals from somewhere between Comox and Sayward

Two more measles cases confirmed in Vancouver

It brings the number of total cases within the city connected to the outbreak to ten

B.C. Special Olympics officially underway in Vernon

Athlete’s Oath: “Let me win. But if I cannot win, let me be brave in the attempt.”

Vancouver Aquarium wants your help to name a baby killer whale

The public helped name Springer’s first calf, Spirit, and is being asked to help with the second

Most Read