Our reflection viewed by tourists

A woman discovered how difficult it is to find transportation to the region and how scarce info on the Alberni Valley is for travellers.

How many times have you stopped at a shelf full of tourism rack cards on BC Ferries or at an Island airport and looked for Alberni Valley-based information?

How many times have you absentmindedly thought there wasn’t much, then continued on to the cafeteria? Have you ever considered that if that information is not there, then as far as a first-time visitor is concerned, the Alberni Valley does not exist?

In today’s cover story, it’s taken a visitor to point out the obvious to us. An Ontario woman and her family arrived at one of the major transportation points on Vancouver Island—fortunately for us, with the intention of visiting Port Alberni—and discovered how difficult it is to not only find transportation to the region but how scarce information on the Alberni Valley is for travellers.

We spend a lot of time on social media, in public meetings extolling our virtues to anyone who will listen. But how much of that information is filtering over the Hump to the areas that really count?

Perhaps it is time we stopped looking at how we view ourselves and listen to how others view us. This is the perfect time for reflection: we have an entire year before we host the Tourism Association of Vancouver Island conference. An entire year to formulate a plan to market the Alberni Valley and follow through.

We talk about the million or so cars that pass through Port Alberni on their way to the West Coast, and what we can do to snare some of them. If we are to be serious about using tourism as a major economic driver for our community, that thinking is too narrow.

We need to purposefully, proactively plan a way to draw people to the Alberni Valley. And the first step is to look beyond our own borders.

— Alberni Valley News

Just Posted

Port Alberni RCMP identify suspect in locker room thefts

Multiple complaints came in about thefts from Echo Centre lockers

Logging truck accident briefly closes Franklin River Road near Port Alberni

A single vehicle rollover involving a logging truck temporarily closed Franklin River… Continue reading

Sports shorts: camps for kids, BC lawn bowling finals in Port Alberni

Lawn bowling BCs Port Alberni Lawn Bowling Club will host the provincial… Continue reading

Set wizards make it happen at Mainstage Festival in Port Alberni

Eight plays in eight nights means turnover timelines are tight

Diary of Anne Frank, Cherry Docs dominate Mainstage 2019 awards

Annual theatre competition wraps up in Port Alberni

Joaquin ‘El Chapo’ Guzman sentenced to life in prison

Experts say he will likely wind up at the federal government’s Supermax prison in Florence, Colorado

Olympic softball qualifier gets $150K boost from provincial government

2019 Americas Qualifier to be held in Surrey from Aug. 25-Sept. 1

Gas price inquiry questions Trans Mountain capacity, company denies collusion

The first of up to four days of oral hearings in the inquiry continue in Vancouver

‘Benzos’ and fentanyl a deadly cocktail causing a growing concern on B.C. streets

Overdoses caused by benzodiazepines can’t be reversed with opioid-overdose antidote naloxone

Chinook retention begins on North Island, but amid new size limit

DFO calls measures ‘difficult but necessary’ following rockslide on Fraser River

Will you be celebrating national hotdog day with any of these crazy flavours?

The popularity of hotdogs spans generations, cultures

Former home of accused Penticton shooter vandalized

Ex-wife of man who is accused of murdering four people had her house vandalized

Injured humpback returns to waters near Comox a year later

Photographer spotted Ocular near Comox again and noticed the whale has been healing

Survivor of near-drowning in B.C. lake viewing life through new eyes

“If I died that day, the baby wouldn’t know his dad,” said 31-year-old Mariano Santander-Melo.

Most Read