Cost of celery spikes amid juice benefit claims, poor weather conditions

In April 2018, customers could expect to pay $3.00 for a kilogram of celery

A fad diet promoting the healing properties of celery and bad weather in important growing regions have caused a spike in prices for the vegetable.

“It’s pretty clear that celery is more expensive right now than it is usually,” said Mike von Massow, an associate professor at the University of Guelph.

In April 2018, customers could expect to pay $3.00 for a kilogram of celery, according to Statistics Canada. The agency stopped tracking the price of the vegetable the following month. In the most recent years for which data is available, the price mostly hovered around the $3-mark — save for a couple spikes that pushed it upwards of $4.00.

Now, one major Canadian grocer is advertising celery stalks for $5.99 online. A two-pack of celery hearts costs $6.99, while celery root runs $11 per kilogram.

Fresh vegetables, including celery, have been seeing big price increases lately. Shoppers paid 15.5 per cent more for fresh vegetables in March 2019 than they did the previous March, according to Statistics Canada. The jumps for December, January and February were also in the double digits.

“We’re seeing shortages of celery because of weather conditions in California,” said von Massow. “That will lead to an increase in price”

Celery-producing regions of the state have seen heavy rain, he said.

The Oxnard, Calif., and Yuma, Ariz., regions produce a significant proportion of the celery Canada imports, wrote Statistics Canada spokesperson Emily Theelen, in an email.

They “have experienced unseasonably cold temperatures and heavy rainfall over the past few months,” she said.

RELATED: Hail Caesar, the Classic Cocktail

Too much rain at the wrong time can lead to problems, like diseases and quality issues, said von Massow.

It doesn’t help that celery is a small-volume crop with production only in a few places, he said, meaning it’s more susceptible to production issues impacting supply.

Compounding the weather issue is a recent rise in demand that seems to be coming from a number of social media personalities promoting the health benefits of celery juice, including self-proclaimed medical medium Anthony William, said von Massow.

William claims to have started extolling the benefits of drinking the one-ingredient juice on an empty stomach since 1975, when he was a child, according to his website. He claims the daily practice can clear skin, reduce bloating and aid weight loss, as well as heal people of different illnesses.

Von Massow stresses there is no science to suggest celery is a superfood.

The hashtag celery juice has been used more than 133,000 times on Instagram. Celery juice benefits and celery juice heals have both been used more than 10,000 times.

“That’s probably one of the reasons that we’re seeing this dramatic increase in the price of celery,” said von Massow.

“A change in demand can dramatically affect the supply and the price.”

Aleksandra Sagan, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Tour de Rock arrives in Port Alberni Sept. 27

Beer and burger fundraiser at Boston Pizza on Monday, Sept. 23

Alberni teen band Stranger Than Fiction to open for Said the Whale

Stranger Than Fiction will open on Sept. 26 in Nanaimo and Sept. 27 in Campbell River

Comedy show in Port Alberni raises funds for local charity

The Human Condition Comedy Tour will be at the Rainbow Room on Sept. 19

Alberni-Clayoquot Regional District to hear feedback on cannabis production

Bylaw amendment could limit cannabis production in the district

BCHL: Alberni Valley Bulldogs pick up first win of the season on home ice

Bannister, Bosse play the heroes in ‘close’ game with Nanaimo

VIDEO: Drone footage documents work to free salmon at Big Bar landslide

Video shows crews working to remove rocks and wood, and transporting salmon by helicopter

B.C. Ferries wants input on concepts for a Horseshoe Bay terminal re-design

Ferry corporation accepting public feedback until Oct. 13

Man who crushed Nanaimo RCMP cars with stolen truck gets more jail time

Majore Jackson, 34, sentenced to two more years in jail in provincial court in Nanaimo

Defense says burden of proof not met in double murder case against Victoria father

Closing statements begin in trial for man accused of killing daughters Christmas 2017

B.C. dog breeder banned again after 46 dogs seized

The SPCA seized the animals from Terry Baker, 66, in February 2018

Surrey mom allegedly paid $400,000 for son in U.S. college bribery scam

Xiaoning Sui, 48, was arrested in Spain on Monday night

Three dogs found shot dead in Prince George ditch

The three adult dogs appeared to be well cared for before being found with gunshot wounds, BC SPCA says

B.C. party bus company to be monitored after 40 intoxicated teens found onboard

Police received tip teens and young adults were drinking on party buses and limousines in Surrey

Rick Mercer calls out Conservative candidate in B.C. for fake meme

‘Not true. All fake. Please Stop,’ tweeted Rick Mercer in response

Most Read