On average, Canadians spent $2,554 online in 2018, according to Statistics Canada. (Pixabay photo)

On average, each Canadian spent more than $2,500 online in 2018

Nearly 84 per cent of Canadians bought goods or services online in 2018: survey

With the end of Halloween signalling the unofficial start of the Christmas shopping season, new figures confirm the growing trend towards online shopping.

According to the Canadian Internet Use Survey, nearly 84 per cent of Canadian Internet users bought goods or services online in 2018, spending $57.4 billion, up from $18.9 billion in 2012. Canadians aged 25 to 44 are the most likely to shop online, with 94 per cent having done so. Canadians aged 65 and over are the least likely with 64 per cent having done so.

On average, each Canadian spent $2,554 online in 2018.

READ ALSO: Victoria ranks 20th among 25 Canadian cities for Internet experience

Among Canadians who do not shop online, 22 per cent worried about security or privacy concerns, 21 per cent had a lack of confidence, knowledge, skills or training on how to order online, and 21 per cent simply felt they need to see, hold or try the product before purchasing. Notably, the leading category of goods and services purchased online was clothing, jewellery or accessories, tactile items that generally require additional inspection. Almost six out of 10 online purchases (58 per cent) were in that category, followed by travel arrangements (50 per cent), tickets for entertainment events (46 per cent), video downloads and streaming subscriptions (35 per cent) and music downloads and streaming subscriptions (34 per cent).

More than half of all online shoppers (54 per cent) used their mobile phones to make purchases, and online payment services were the most popular mean of paying at 39 per cent, followed by electronic bank transfers at 22 per cent.

Almost one-quarter of Canadians (24 per cent) pay for ride-services to get around town and 17 per cent used accommodation services like Airbnb, when looking at peer-to-peer services.

Other sources offer a comparable picture. Admitad, an online marketing platform, said in a recent report that more than 72.6 per cent of the Canadian population made online purchases. The proportion of online purchases promises to exceed 75 per cent annually, according to the report.


Like us on Facebook and follow @wolfgang_depner

wolfgang.depner@peninsulanewsreview.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

LOOK BACK: Port Alberni’s first clocktower

Take a peek at Port Alberni’s history with the Alberni Valley Museum

QUINN’S QUIPS: Reconciliation is only as strong as its partnerships

Bamfield Road deal is an ideal example of the province working with First Nations

ARTS AROUND: Last chance to view First Nations art exhibit in Port Alberni

‘Together’ runs at Rollin Art Centre until the end of September

Smoky skies don’t stop plein air Paint Out in Port Alberni

Painting took place at Sproat Lake and Harbour Quay

Record-breaking 165 new COVID-19 cases diagnosed in B.C. in 24-hour period

Fifty-seven people are in hospital battling the novel coronavirus

March to protect old growth, stop industrial logging coming to B.C. Legislature

Organizers say they want to give frontline communities a bigger say in nearby logging

B.C. releases details of $1.5B economic recovery plan, $660M in business tax incentives

Economic plan includes support for employers, as well as training for workers

‘Not criminally responsible’ hearing slated for man convicted of Abbotsford school stabbing

Gabriel Klein was found guilty in March of killing Letisha Reimer, 13, in 2016

Conservation officers free fawn stuck in fence in Nanaimo

Fawn was uninjured after getting caught in fence in Hammond Bay area Wednesday

B.C.’s 1st mental health and addictions minister won’t be seeking re-election

MLA Judy Darcy is the fifth cabinet minister not intending to run in the next election

Most Read