Should companies take a public stance on racism, sexism?

About half of Canadians think so, according to a recent Ipsos survey – just one month after Nike puts focus on Colin Kaepernick

Companies are no longer in the clear when it comes to avoiding social issues, as a new poll suggests that more than half of Canadians calling for corporations to take a stance on sexism and racism.

According to the Ipsos survey, published last week, 54 per cent of Canadians support companies taking a public stance – more than double those that don’t. Meanwhile, roughly 26 per cent said they were neutral on a company’s decision.

The poll comes one month after Nike took a gamble in associating with ex-NFL quarterback Colin Kaepernick – a decision business analysts has said paid off with increased sales figures. That’s despite some former Nike customers taking to social media to participate in a #justburnit campaign which involved people burning and cutting the logo off their shoes.

READ MORE: Colin Kaepernick’s Nike deal prompts #justburnit reaction on social media

READ MORE: LeBron says in Kaepernick reference: I stand with Nike

But long before Kaepernick took a knee to protest, Ipsos pollsters say younger Canadians were looking for a greater focus on social issues.

“They rank ‘social inequality’ as a top concern; support fairness and equality regardless of sexual orientation, race or gender, and say there are other ways they can get involved in society beyond voting,” the Ipsos survey findings read.

When asked if companies should take a public position on social issues like racism or sexism, men and women were both split with 54 and 55 per cent agreeing, and 22 and 17 per cent disagreeing.

By age, millennials were most in favour, with 57 per cent agreeing and 19 per cent disagreeing. Roughly 54 per cent of baby boomers agreed, with 20 per cent against the idea. While 50 per cent of Generation X respondents supported the move, 29 per cent remained neutral.

By province, B.C. and Atlantic provinces were most in favour, at 58 and 61 per cent.

Meanwhile, Alberta respondents were least likely to support companies in their public stance on social matters, at 49 per cent.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Juno-nominated Indigenous hip-hop duo to play in Port Alberni

Snotty Nose Rez Kids will be at the Kingsway Pub on Saturday, Feb. 23

Coldest Night of the Year event brings attention to plight of the homeless

Port Alberni teams prepare to walk one of three routes and raise funds too

Alberni Armada girls a surprise contender at Vancouver Island high school basketball championships

The Alberni Armada senior girls’ basketball team is going somewhere they never… Continue reading

Alberni Curling Club hosts 66th annual men’s bonspiel

Curlers will compete in four events Feb. 15–17

Arrowsmith Rotary seeking artist proposals for mural near Harbour Quay

Mural project will be based on the theme of reconciliation

VIDEO: Canada’s flag turns 54 today

The maple leaf design by George Stanley made its first appearance Feb. 15, 1965

Names keep adding to vaccine petition started by B.C. mom

Maple Ridge mom started campaign to make vaccination a condition of attending school

Northern B.C. First Nation clan says ancient tools found at pipeline work site

Archeologists from the Smithsonian Institute estimate one of the stones found dates back up to 3500 years

Wilson-Raybould resignation stokes anger, frustration within veterans community

Liberals have had three veterans-affairs ministers — Kent Hehr, Seamus O’Regan and Wilson-Raybould

No Center of Gravity festival in Kelowna this summer: organizers

COG organizers said the hope is to return to the Okanagan in 2020

Eight cases of measles confirmed in Vancouver outbreak

Coastal Health official say the cases stem from the French-language Ecole Jules Verne Secondary

Plecas won’t run in next election if B.C. legislature oversight reforms pass

B.C. Speaker and Abbotsford South MLA says he feels ‘great sympathy’ for Jody Wilson-Raybould

Workshop with ‘accent reduction’ training cancelled at UBC

The workshop was cancelled the same day as an email was sent out to international students

Most Read