A ban on getting loyalty reward points on prescription drug purchases remains in effect – so far – after a failed attempt by Canada Safeway and Thrifty Foods to secure a court injunction.

A ban on getting loyalty reward points on prescription drug purchases remains in effect – so far – after a failed attempt by Canada Safeway and Thrifty Foods to secure a court injunction.

Pharmacy points ban survives first court challenge

Full hearing scheduled to decide if drug loyalty rewards prohibition will continue

A newly imposed ban on issuing loyalty reward points on prescription drug purchases has survived the first stage of a court challenge launched by major pharmacy chains.

Sobeys West Inc. and Jace Holdings Ltd. – parent firms of Canada Safeway and Thrifty Foods – had sought an interim court injunction suspending the ban but that was rejected last week by B.C. Supreme Court.

A full hearing of the College of Pharmacists of B.C. bylaw prohibiting loyalty programs on pharmaceuticals begins Jan. 31.

The two firms argued in part that the bylaw banning points issuance effective Dec. 2 was pushed through by smaller pharmacies that struggle to compete against the loyalty offers of big chains.

The college has said loyalty incentives are inappropriate “kickbacks” that could unduly influence customer purchasing behaviour.

The companies argued there was no evidence and only speculation that reward points might be a threat to the health of vulnerable patients.

Chief Justice Christopher Hinkson rejected Canada Safeway’s claim it would suffer “irreparable harm” due to loss of revenue and customers to competitors if the loyalty points ban was allowed to remain in place pending the hearing.

The court did not accept the big pharmacies’ claim that loyalty programs pose no threat.

“The fact that there has been no documented harm to the public from customer loyalty programs to date does not mean that the risk of harm is non-existent,” Hinkson ruled.

The college has suggested some patients might go without medicine in order to wait and refill a prescription on a day when a special points bonus is offered.

Hinkson said the pharmacy chains appear to have answered that concern by pledging not to offer unusual loyalty point bonuses on particular days.

Canada Safeway has also lodged a complaint about the loyalty rewards ban with the federal Competition Bureau.

Just Posted

The Co-op gas station at Whiskey Creek is burning after a camper van burst into flames just before 4 p.m. on Thursday, June 17, 2021. (FACEBOOK PHOTO)
Exploding camper van torches Highway 4 gas station between Qualicum Beach and Port Alberni

Highway traffic blocked after Whiskey Creek gas station erupts into flames

Kids from a MOSS Sailing Camp sail just off Canal Waterfront Park in Alberni Inlet during a day camp in August 2014. (AV NEWS FILE PHOTO)
MOSS Sailing camps return to Alberni Valley

One-week camps designed for kids will take place at Sproat Lake

Robert Gunn of Alberni Climate Action loads garbage discovered in the Alberni Inlet around Cous Creek into his canoe during a recent ocean shoreline cleanup. (SUBMITTED PHOTO)
Alberni Climate Action group creates NIC scholarship

Students attending college full time may apply through NIC

Two ambulances and a medevac helicopter are on scene at Taylor River Flats rest area on Highway 4 due to a serious motor vehicle incident. (PHOTO COURTESY MAGGIE BROWN)
Highway 4 reopens after accident at Taylor River Flats

Multi-vehicle crash had closed highway to west coast

The Rollin Art Centre is holding children’s art camps this summer. (SUBMITTED PHOTO)
ARTS AROUND: Celebrate art in the garden

Rollin Art Centre will host art event on Saturday, June 26

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

Helen Austin performing with Trent Freeman at the 2018 Vancouver Island MusicFest. Austin is one of the many performers listed for the 2021 event.
Vancouver Island MusicFest goes virtual for 2021

Black Press to stream 25 hours of programming July 9-11

Greater father involvement in the home leads to improved childhood development and increased marital satisfaction, says expert. (Black Press Media file photo)
Vancouver Island researcher finds lack of father involvement a drag on gender equality

Working women still taking on most child and household duties in Canada: UVic professor

FILE – A science class at L.A. Matheson Secondary in Surrey, B.C. on March 12, 2021. (Lauren Collins/Surrey Now Leader)
Teachers’ union wants more COVID transmission data as B.C. prepares for back-to-school

BCTF says that details will be important as province works on plan for September

Provincial health officer Dr. Bonnie Henry outlines B.C.’s COVID-19 restart plan, May 25, 2021, including larger gatherings and a possible easing of mandatory masks on July 1. (B.C. government photo)
B.C. records 120 new COVID-19 cases, second vaccines accelerating

Lower Pfizer deliveries for early July, Moderna shipments up

A Heffley Creek peacock caught not one - but two - lifts on a logging truck this month. (Photo submitted)
Heffley Creek-area peacock hops logging trucks in search of love

Peacock hitched two lifts in the past month

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

The Calgary skyline is seen on Friday, Sept. 15, 2017. THE CANADIAN PRESS/Jeff McIntosh
2 deaths from COVID-19 Delta variant in Alberta, 1 patient was fully immunized

Kerry Williamson with Alberta Health Services says the patients likely acquired the virus in the hospital

The first suspension bridge is the tallest in Canada, with a second suspension bridge just below it. The two are connected by a trail that’s just over 1 km. (Claire Palmer photo)
PHOTOS: The highest suspension bridges in Canada just opened in B.C.

The Skybridge in Golden allows visitors to take in views standing at 130 and 80 metres

Most Read