(The Canadian Press)

VIDEO: Shoppers like self-checkout lanes at the grocery store, survey suggests

Grocery Experience National Survey Report suggests most grocery shoppers spend 32 minutes per visit

A new survey suggests most grocery shoppers spend 32 minutes per visit and approve of those automated self-checkout lanes.

The study out of Halifax’s Dalhousie University underscores that the “worst part” of shopping for many consumers is waiting for a cashier, says lead investigator and professor Sylvain Charlebois, who predicted even more grocery technology is on the horizon.

The management professor says he was surprised shoppers spent such little time per visit and shopped only 1.29 times a week, noting that’s less time and less frequent than similar studies on U.S. shoppers.

At the same time, it seems self-checkouts are becoming increasingly popular, with 25.1 per cent of shoppers “strongly agreeing” and 29.6 per cent “somewhat agreeing” that they are a good idea. Another 20.3 per cent were indifferent.

The Grocery Experience National Survey Report took place over three days in October 2018, and surveyed a controlled sample of 1,053 people online in both English and French. The margin of error is 3.1 per cent, 19 times out of 20.

Charlebois said the study encompassed stores that dedicate the majority of their footprint to food, including chain supermarkets, small independents, butchers and bakeries. The findings were set to be released Tuesday.

READ MORE: B.C. wine industry disappointed over USMCA-related grocery store sales changes

He said shoppers seem to like variety, with the average Canadian noting they regularly visit at least two different stores.

“It’s certainly good news for competition, for independents (and) small stores. I suspect that Canadians are curious, they want to go to a place where they can find lots of different products,” he said, adding that the survey did not ask about the types of store most frequented.

Consumers also said they want more human interaction, which seemed to run counter to an apparent affinity for self-checkout. But it could just come down to the type of staff interaction they want, said Charlebois.

“The end of their experience, which is probably the worst part of grocery shopping — paying for your food, waiting in line, reading the first page of the National Enquirer — those are things people just don’t want to do,” said Charlebois, whose study found 11.1 per cent of respondents always use self-checkout, and 54.9 per cent occasionally use self-checkout.

“But when there is a situation where there’s some confusion, or consumers are a little bit lost, they want that human interaction. That’s why that assistance factor seems to be quite high.”

Still, he notes increasing automation runs the risk of pushing consumers out of the store in favour of online shopping.

“There’s a bit of a balance there. As a grocer you want to humanize the experience because that’s something you can’t replicate online,” he said. “And the other thing you cannot replicate online, which is actually making grocers lose sleep at night, is impulse buying.”

About half of the respondents, 49.4 per cent, said they had never bought groceries online and were not planning to, while another 34.3 per cent said they were considering it.

Canada’s first self-checkout lane appeared in 2000, when the technology was somewhat cumbersome, said Charlebois.

Cassandra Szklarski, The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Variety show celebrates performing arts in the Alberni Valley

Funding Alberni Valley Arts Society is hosting second annual show for youth

Port Alberni city council gives green light to retail cannabis stores

Alberni Cannabis and Platinum Cannabis received positive recommendations

Port Alberni is home to B.C.’s luckiest lotto store

Five million-dollar winners bought tickets from same corner store

Drag races could return to Stamp Ave in Port Alberni in 2019

Thunder in the Valley might not return to the Alberni Valley Regional Airport this year

Climbers scale Canada’s tallest waterfall in the Alberni Valley

Ice climbers Chris Jensen, Will Gadd and Peter Hoang made history

VIDEO: 13-year-old killed in B.C. crash that involved five kids

The children range in age from six to 17.

UPDATE: Nanaimo ferry sailing cancelled due to docking mishap in Gibsons

Tuesday’s 8:45 p.m. sailing from Departure Bay cancelled as vessel re-deployed

MPs denounce leaked reports of Trudeau-JWR clash over Supreme Court pick

Opposition MPs called the leaks an act of desperation meant to smear Wilson-Raybould

Study says B.C.’s housing policies mean drug users can be targeted for eviction

The study involves 50 people living in Vancouver’s Downtown Eastside

VIDEO: Homicide team called in after three killed in Surrey car crash

Investigators ask public to come forward with information, dashcam video

Stranger climbs onto B.C. family’s second-floor balcony, lights fire in barbecue

Incident in Abbotsford terrifies family with two-year-old boy

UPDATED: Sailings resume after BC Ferries boat hits Langdale terminal

The Queen of Surrey is stuck on the dock, causing delays to Horseshoe Bay trips

Eviction halted for B.C. woman deemed ‘too young’ for seniors’ home

Zoe Nagler, 46, had been given notice after living in the seniors complex in Comox for six years

Coroner’s inquest announced for Victoria teen’s overdose death

Elliot Eurchuk was 16 years old when he died of an opioid overdose at his Oak Bay home

Most Read