Artists: learn to market your artwork

A special business workshop starting Monday intends to teach artists business and marketing basics.

If you’re an artist who’s thought about selling your art professionally, then L7 Picture Framing has the perfect starter workshop for you.

Officials from the frame shop and gallery are hosting a workshop to teach business and marketing basics to help artists get their art out into the public.

“There are good artists out there who produce great pieces but don’t know how to market them,” says Rebecca Terepocki.

The workshop will teach artists how to price, target to a specific market, produce a web plan, and develop a portfolio, among other things. Artists will get to take ideas home and put them to paper to make a plan.

“A lot of artists just want to produce their art but this will give them some business and marketing tools that will help them,” Terepocki said.

Officials are also producing a workbook that artists can take home to use for future reference. There will be charts and formulas to calculate how much to sell a piece for.

“It won’t just be us speaking to them. They’ll have something tangible to use and plan and work with,” she said.

The event will take place at Char’s Landing on Argyle Street on Monday, Feb. 18 from 7-9 p.m. Cost is $20 and includes materials. Please call the Rollin Arts Centre to register at 250-724-3412, or Carrie Furness at 250-723-6996.

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