Unifor National President Jerry Dias speaks during press conference asking for all Canadians and Americans to boycott all General Motors vehicles that are made in Mexico due to the recent news about the Oshawa General Motors plant closure in Toronto on Friday, January 25, 2019. (THE CANADIAN PRESS/Nathan Denette)

General Motors disputes UNIFOR’s Super Bowl ad

GM announced last fall it will close its factory in Oshawa, Ont.

The Canadian subsidiary of General Motors is trying to stop an auto workers union from airing a critical TV commercial during the Super Bowl.

The 30-second ad calling the automaker greedy and “un-Canadian” is scheduled to broadcast on Canadian TV stations during Sunday’s game.

GM announced plans in November to close its car factory in Oshawa, Ont., costing the jobs of about 2,600 blue-collar workers.

The commercial accuses GM of continuing to expand in Mexico while leaving Canadians “out in the cold” and makes claims about the costs of a 2009 auto bailout.

GM sent a cease-and-desist letter to Unifor giving it a Saturday deadline to stop using the ad.

The company says in a statement that the ad is misleading and inaccurate.

The Associated Press

Like us on Facebook and follow us on Twitter

Just Posted

Port Alberni’s bylaw department shifts from reactive to proactive

8.5 times more files being completed by bylaw officers

Port Alberni’s West Coast Rangers hold rendezvous

Three-day event featured historical re-enactment

Port Alberni Port Authority talks logistics for cruise ship visit

Some restrictions for pedestrians, boaters will be in place

Port Alberni’s ‘Army of Problem Solvers’ to the rescue

Facebook group gathers people who just want to help their neighbours

Hurricane Katrina inspires Alberni author’s new novel

Jacqueline Swann brings message of climate change to life with story of fictional journalist

New airline regulations bring compensation for tarmac delays, over-bookings

Some of the new regulations will roll out in July, while others are expected for December.

Pacific Rim National Park Reserve investigating after sea lion found shot in the head

Animal is believed to have been killed somewhere between Ucluelet and Tofino

B.C. port workers set to strike on Monday in Vancouver

A strike at two container terminals would affect Canadian trade to Asia

Cyclists can choose round trip from Comox to Nanaimo, or Alberni-Nanaimo-Comox

The Boomer’s Legacy British Columbia Bike Ride is back. In a couple… Continue reading

Volunteers already rescuing fry from drying creekbeds around Cowichan Lake

It’s early but already salmon fry are being left high and dry

Prepare yourself for tick season, says Island Health official

2017 saw three reported cases of Lyme disease

So, they found ‘Dave from Vancouver Island’

Dave Tryon, now 72 and living in North Delta, will reunite with long-ago travelling friends in Monterrey, Calif.

Scheer says it would take Conservatives five years to balance budget

Scheeraccused the Liberal government of spending $79.5 billion of previously unbudgeted funds

Most Read