Time is now to re-brand city

It was great to read in your paper about some citizens’ proposals for re-branding this valley, and promoting its natural assets.

To the Editor,

It was great to read in your paper about some citizens’ proposals for re-branding this valley, and promoting its natural assets.

I know from years of experience as a drive-through visitor, how impossible it is to see anything interesting at all. I may have stopped at the gas station, grocery store, and liquor store at the old location on Johnston Road (which would definitely be improved by some planters). Then, streamline to Long Beach.

The same scenario is happening today. Tofino is bursting in its seams, while our storefronts and houses stay empty. If we could get the word out about the lakes and mountains, trails, rivers, waterfalls, affordable living spaces, good senior housing, hospital and hospice—perhaps people would look around a bit more on their way through town.

My choice of branding would be: “I love living in the worst place in Canada. Come and see for yourself!” Then, I would give them a hell of a show of our natural attractions.

And yes, I would definitely take them to the humble Harbour Quay, and on a train ride to McLean Mill. For my old European sensibilities, they are the quaintest man-made places in town.

Rayana Erland,

Port Alberni