To 32 and beyond: Seattle may not be end of NHL expansion

Considering the success of the expansion Vegas Golden Knights, Seattle has seemed a no-brainer from the beginning

The NHL will soon have 32 teams if Seattle is approved as expected next week. An even balance between conferences. A cross-border rival for the Vancouver Canucks in the Pacific Northwest.

Surely the league is done growing for a while?

Maybe not. Two and a half years after voting to add a team in Las Vegas in what has been a rousing success, the NHL has plenty of options when it comes to what’s next. No North American professional sports league has stretched past the number of 32, but no one is ruling it out for the NHL to get there on this continent or beyond.

“The leagues adapt, they look around and they make judgments: Are there markets we would like to go into? Can they support the teams at the revenue levels that we need? If we expand too much too fast, do we dilute the talent such that the product suffers? And those are all judgment calls in the end,” NHL Players’ Association executive director Don Fehr said. “Some leagues and owners are more cautious than others. But sooner or later I would like to believe that in the kind of economy we have, all potential avenues will be explored.”

Considering the success of the expansion Vegas Golden Knights, Seattle has seemed a no-brainer from the beginning and no one expects anything but approval from the Board of Governors on Tuesday. Seattle would begin play in either 2020 or 2021.

“Hockey needs to be and wants to be in those really fast-paced cities that are growing and setting the mark,” Seattle Mayor Jenny Durkan said. “Because if we do well here, it’ll raise all the boats for all the teams.”

Vegas already raised the bar for Seattle, which will pay an expansion fee of $650 million — a 30 per cent increase over the $500 million that cleared the way for Vegas to begin play last season and far beyond the $45 million the San Jose Sharks paid to enter the league in 1991 to begin a new era of expansion.

READ MORE: NHL is moving forward with Seattle expansion bid

READ MORE: Seattle one step closer to NHL after arena plan approved

As soon as the NHL went to 31, getting to 32 was inevitable. As balanced as it might seem, it’s not the end.

“Not sure there is any magic about 32,” deputy NHL Commissioner Bill Daly said. “Expansion is appropriate when a convincing case can be made that it will be beneficial and add value to the league as a whole.”

While Daly was reluctant to address what might be next with the Seattle vote pending, Houston, Quebec City and Toronto have all been touted as possible new homes for an NHL team. Communications company Quebecor applied for an expansion team for Quebec City at the same time as Las Vegas. Billionaire businessman and new Houston Rockets owner Tilman Fertitta has already met with Commissioner Gary Bettman.

“Houston’s a big city,” Fehr said. “It’s got a long history with professional sports in North America. You would like to think that sooner or later the NHL will have a team there. When and under what circumstances I’m not going to try and predict.”

WATCH: Bettman says NHL open to Seattle expansion application (2017)

Andrew Zimbalist, a Smith College economic professor who has written extensively on sports and business, said professional leagues operate much differently from other entities when demand increases. Instead of making more of a product, like a sneaker or beer company might, leagues and teams raise ticket prices or seek new arenas.

Expansion, of course, is another way to feed the beast and Zimbalist said a league could get to 40 teams if it is popular enough and the revenue is spread around correctly.

Any dream of a 40-team NHL would almost certainly involve European expansion, which Bettman said no one has come up with a viable plan for yet. Amid speculation about basing a single NFL team in London, the NHL would likely need to put a full division in Europe to make any sense. And even that has its obstacles, with New Jersey Devils captain Andy Greene pointing to the drastic time changes and coach John Hynes unsure about the long-distance travel as part of an 82-game season.

“When you look at the NHL schedule without going to Europe, it’s a monster,” said Hynes, whose team ended training camp in Switzerland, played an exhibition game there and opened the season in Sweden. “Then you add in European travel and time changes and NHLPA days off for recovery time and it takes its toll.”

For now, the NHL will continue to play games in Europe, explore China and increase its regular season to 1,312 games — once Seattle joins the fray.

Stephen Whyno, The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Second fatal crash occurs in Alberni Valley

Traffic on Highway 4 is being re-routed as investigators are en route

Sproat Lake first responder ‘was a firefighter right until her passing’

Emergency personnel line Port Alberni street with honour guard for one of their own

Port Alberni RCMP officers bear sprayed by suspect

Officers bear sprayed while responding to scene of traffic accident

UPDATE: One confirmed dead in Port Alberni motor vehicle accident

Burde Street remains closed as RCMP’s collision analysis team investigates

Nuu-chah-nulth Tribal Council and Port Alberni RCMP sign historic agreement

Agreement aims to decrease number of Indigenous people incarcerated

TOTEM 64: Alberni’s basketball tournament celebrates history

Both Alberni District Secondary School teams placed third in Totem tournament

Indigenous energy summit includes session on pipeline ownership options

Steven Saddleback of the Indian Resource Council says a session will feature presentations on financing models

Japanese grand champion Kisenosato retires from sumo

The 32-year-old Kisenosato was the first Japanese-born wrestler in 19 years to gain promotion to sumo’s highest rank

UPDATE: Accused B.C. high school killer found fit to stand trial

Gabriel Klein is accused in the 2016 stabbing death of Letisha Reimer at Abbotsford Senior Secondary

Right-wing, neo-Nazi, white supremacist groups an increasing concern: Goodale

Ten people died in April 2018 when Alek Minassian allegedly drove a rental van down the busy stretch in Toronto

Canadian stock exchanges to conduct lottery for ‘POT’ ticker amid high demand

The symbol became available after fertilizer Potash Corp. officially merged with Agrium Inc. in early 2018

VIDEO: Mattress fire at Cowichan Hospital under investigation

The Cowichan District Hospital was locked down on Tuesday afternoon due to… Continue reading

Millennial Money: Don’t let Instagram envy get you into debt

A full 48 per cent of U.S. households have credit card debt

Most Read